Changes in the shareholdings of the company's management

This is a notification of changes in the shareholdings of the company's
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act. 

Name                    John Bennett-Therkildsen
Reason                  Senior Vice President, in compliance with
                        article 28 a (2.1.) of the
                        Danish Securities Trading Act 
Issuer                  Bang & Olufsen a/s
ISIN                    DK0060177624
Designation             Subscription rights
Nature of Transaction   Purchase
Trading Date            4 May 2009
Market                  OMX Nordic Exchange Copenhagen A/S
Number                  5,555
Market price (DKK)      99,027.32





Kim Bo Hansen
Director, Global Counsel



For any further information, please contact:
Director, Global Counsel Kim Bo Hansen, tel.: +45 9684 5167.