Contact Information: Contact: MMRIS Corporate Communications (310) 476-7002, Ext. 2005 bvolman@mmrmail.com
NRA Offers Electronic Safe Deposit Box "NRAe-Safe" for Safety and Security
| Quelle: MMR Information Systems, Inc.
LOS ANGELES, CA--(Marketwire - June 1, 2009) - MMR Information Systems, Inc. (OTCBB : MMRF ), which through its wholly-owned operating subsidiary,
MyMedicalRecords, Inc. (collectively, "MMR") provides consumer-controlled
Personal Health Records ("PHRs") (www.mymedicalrecords.com) and electronic
safe deposit box storage solutions (www.myesafedepositbox.com), today
announced it has entered into an affinity marketing program with the
National Rifle Association (NRA). The NRA will offer MMR's
MyEsafeDepositBox platform to its members to ensure that its members have
secure access to their important documents in the event of an emergency or
disaster. The service, called NRAe-Safe, is being offered as a
complimentary benefit to new and renewing members of the NRA for one year
starting in the second quarter of 2009.
"The relationship with the NRA continues to validate our strategy of
marketing our easy-to-use, consumer-centric products on a private label
basis through membership organizations, including trade and professional
associations, hospitals, unions, insurance companies, financial
institutions and other member benefit organizations," said Robert H.
Lorsch, Chairman and CEO of MMR Information Systems, Inc. "The NRAe-Safe
service is powered by MMR's patent-pending technologies to create a
user-friendly system for members to manage all their important papers in
one secure online location that they can access 24/7, using any
Internet-connected device. The series of disasters across America over the
past decade where hundreds of thousands of people had to evacuate their
homes due to hurricanes, floods, tornadoes and wildfires illustrates the
need for NRAe-Safe, where documents such as insurance policies, deeds of
trust, legal permits, birth and marriage certificates, photos of family,
property and pets, and, also importantly, personal health records, are
always in safekeeping."
"NRAe-Safe is a powerful emergency-preparedness tool that offers a needed
layer of protection to our members and their families," said Wayne
LaPierre, Executive Vice President of the National Rifle Association.
"Being able to store copies of all of one's financial, legal and medical
documents in one secure place and retrieve these at any time gives members
greater control over their lives so that in the event of loss or theft, or
a natural disaster, maintaining an NRAe-Safe account can help reconstruct a
family's life and facilitate the insurance claims process and reduce
recovery time."
NRAe-Safe will enable members to have paper records faxed directly into
their secure password-protected account through a unique, personal
"Lifeline" telephone number where they can be digitally stored, shared and
displayed online. Scanned files and images can also be easily uploaded
into the account from an Internet-connected computer. The service provides
members the capability to organize the records into customizable folders,
and information deemed extremely sensitive can be secured by secondary
passwords.
In addition, the system accommodates the storage of audio files which are
also password-protected. All information in the member's account is
completely controlled by the member without any third party intervention to
ensure privacy and confidentiality.
In addition, the service features a proprietary Emergency Login that gives
medical personnel and first responders immediate online access to personal
health records to display critical medical information that the member
pre-selects in the event of an emergency or crisis situation. It also
offers a suite of health management tools for up to 10 family members, such
as automatic prescription reminders, appointment scheduling and an
interactive drug reference tool that checks for interactions between over
24,000 prescription and over-the-counter medications, potentially
preventing one of the leading causes of medical errors and deaths in the
U.S.
"We are proud that the NRA will offer MMR's private label records storage
system," said Lorsch. "Such membership marketing programs are a key part
of MMR's business strategy as we respond to the need to provide meaningful,
cost-saving products that provide value to an organization's employees and
members."
About the National Rifle Association
Established in 1871, the National Rifle Association is America's oldest
civil rights and sportsmen's group. Four million members strong, NRA
continues its mission to uphold Second Amendment rights and to advocate
enforcement of existing laws against violent offenders to reduce crime. The
Association remains the nation's leader in firearm education and training
for law-abiding gun owners, law enforcement and the military.
About MMR Information Systems, Inc.
MMR Information Systems, Inc. (formerly Favrille, Inc.), through its
wholly-owned operating subsidiary, MyMedicalRecords, Inc. (collectively,
"MMR") provides secure and easy-to-use online Personal Health Records
("PHRs") and electronic safe deposit box storage solutions, serving
consumers, healthcare professionals, employers, insurance companies, unions
and professional organizations. Seeking to empower individuals and their
families to have greater control over their health and well-being, MMR
facilitates access to medical records and other important documents, such
as living wills, birth certificates, passports, advance directives and
insurance policies, anytime from anywhere using the Internet. MMR's
principal product, the MyMedicalRecords PHR service, accessed through
www.mymedicalrecords.com, is built on proprietary patent-pending technology
that enables users to transmit documents, images and voicemail messages in
and out of the MyMedicalRecords PHR system using a variety of methods,
including fax, phone, and file upload without relying on any specific
electronic medical record platform to populate a user's account. Users and
medical providers can fax paper records (such as laboratory tests,
radiology reports and physician's notes), or scanned images can be
uploaded, into a secured personal account, which the user can access and
organize as necessary, including filing particularly sensitive documents in
virtual lockboxes protected by secondary passwords, and designating certain
records as accessible to medical personnel and first responders by way of a
separate Emergency Login. MyMedicalRecords PHR also includes the Cerner
Multum Drug Content database, licensed to MMR from Cerner Corp. MMR also
offers its MyEsafeDepositBox service, available at
www.myesafedepositbox.com, which is designed to provide secure online
storage for vital financial, legal and insurance documents in addition to
medical records using the same patent-pending technologies that drive the
MyMedicalRecords PHR service. In its final stages of development, MMR's
MyMedicalRecords Pro service is designed to give physician's offices a
cost-effective solution to the costly and time-consuming problem of
digitizing paper-based medical records. MMR clients include AFL-CIO,
Alexian Brothers Hospital Network, Coverdell, LegalZoom, MedicAlert,
Midwest Research Institute, Qvisory, XN Financial and others. MMR is also
one of the integrated service providers that launched on Google Health.
Additional information regarding MMR's business and its products, including
trial accounts, is available at www.mymedicalrecords.com. Information on
MMR's Web sites is not incorporated by reference into this press release.