-- Quickly roll out web applications for DTC insurance quoting and
purchasing
-- Fully automate online quoting, online sales, consumer self-service
-- Utilize analytics, such as Google, server-side, and/or other stat
packages, and including testing variations with A-B and multivariate
analysis to optimize sales success
-- Build very specific portals for individual market segments, such as
affinity groups
-- Vary subsequent questions asked based on answers a particular consumer
gives
-- Include Web Services, such as geo-coding, that enable consumers to
select a local agent
-- Lower costs and increase customer satisfaction by providing online,
printable documents, including declaration pages, policies, and insurance
cards
-- Optionally, provide online help during the quote process using live
chat technology
-- Build loyalty and relationships by easily applying the carrier's
corporate branding and matching its website "look and feel"
ISCS's customer-centric development process includes testing with actual
target customers in their home settings and with focus groups.
This real-world testing method optimizes the logical default choices,
number of defaults for the form fields, question order and grouping, and
ensures consumer understanding of form label language. Further, testing has
shown the importance of including features such as "Carry Forward" of
information, the ability to "Backtrack" and make corrections, "Save
Progress" and "Save Quote" features to return to a partial application
(e.g. to return to purchase the policy after consulting with a spouse).
Additionally, ISCS clients benefit from pre-integrated insurance
automation. While the standards-based DTC offering easily integrates with
third-party systems, it complements ISCS's automation of commercial package
policies, business owners' policies (BOP), commercial auto, personal auto,
homeowners and umbrella. ISCS's SurePower Innovation provides
administration and IT efficiencies, easy cross-company reporting, and
enforcement of consistent company requirements -- across all lines and
products.
Download "The
SurePower Innovation Technology Advantage" whitepaper for further
information.
Supporting Quotes:
Andy Scurto, president of ISCS, said, "We also looked at what Geico,
Progressive and others in the industry were doing and tested whether
'razzle-dazzle' programming helped or hurt the consumer experience. At
times, less was more effective."
Myron Meier, vice president of product development for ISCS, said, "Without
compromising security, we used modern user-friendly Web 2.0 techniques for
this product, writing it in Adobe Flex coupled with cloud computing
services for address verification, VIN look-up, mapping and best agent
selection. This structure is inherently ready for future Web services that
the tech industry will develop. Optionally, the ability to deploy the
product using cloud computing capacity provides almost instant scalability
to cost-effectively match variable customer traffic without adding more
internal IT infrastructure that will sit idle much of the time."
About ISCS
San Jose, Calif.-based ISCS offers SurePower Innovation®, an SOA,
Web-based enterprise insurance automation system that includes personal,
commercial, and specialty lines with functionality that includes
underwriting, policy management, claims management, reinsurance, customer
billing/remittance processing and financial reporting, all with integrated
document management. The system also includes a rules-based data warehouse
and document imaging client tool for bulk indexing and LDAP-standards
security. For more information contact Phil Kiekhaefer, director of
marketing and usability for ISCS, at 1-888-901-ISCS,
phil.kiekhaefer@iscs.com or visit www.iscs.com.
Contact Information: Media Contact: Jennifer Overhulse-King St. Nick Media Services (859) 803-6597
