Canon Marketing Japan to distribute Sectra MicroDose Mammography


Canon Marketing Japan to distribute Sectra MicroDose Mammography

Sectra today announces a partnership agreement with Canon Marketing Japan, Inc.,
an affiliate of Canon Inc.  Canon Marketing Japan is headquartered in Tokyo and
has offices in all of the major cities in Japan.  The company employs nearly
20,000 people and has annual sales in excess of JPY 800 billion (USD 9 billion).

Under this agreement, Canon Marketing Japan will become a distributor of
Sectra's digital mammography system, Sectra MicroDose Mammography, in Japan.  

 “Canon Marketing Japan is an ideal partner for the distribution of our
mammography products, since the company is known throughout the world for its
high quality standards, has a large existing customer base and a highly
respected position in Japan,” says Torbjörn Kronander, President of Sectra's
medical operations. “This is a strategically important move to strengthen our
operations in the second largest mammography market in the world.” 

 “Sectra MicroDose Mammography, uniquely characterized by its photon-counting
technology, was the obvious choice for us. Its exceptional characteristics offer
unsurpassed low dose and superior image quality, which are crucial for success
in the Japanese market,” says Mr. Hiroshi Shibuya, Senior Managing Director of
Canon Marketing Japan. “We can confidently address market needs with this unique
and highly differentiated product.” 

About Canon Marketing Japan
Canon Marketing Japan Inc. is the independent marketing arm of Canon Inc. -
wholesaling and retailing a broad range of products developed and manufactured
by Canon as well as exceptional products of foreign companies. In addition to
the parent company, the Canon Marketing Japan Group currently includes 23
consolidated subsidiaries. Its operations are concentrated in the following
business areas: business solutions, consumer equipment and industrial equipment.
The Group seeks to boost revenue and income through more efficient operations.
It therefore makes concerted efforts to expand high-revenue businesses and
reduce costs through superior inventory and logistical systems. Equally
important, the Group is firmly committed to strict compliance and effective,
customer-oriented management.  http://cweb.canon.jp/about/index-e.html

For further information, please contact: 
Dr. Torbjörn Kronander, President, Sectra Imtec AB, +46 705 23 52 27 
Dr. Jan-Olof Brüer, CEO and President, Sectra AB, +46 13 23 52 09

About Sectra's medical operations
Sectra develops and sells IT-systems and products for radiology, mammography and
orthopaedic departments. More than 1,000 hospitals worldwide use the system
daily, together performing over 50 million radiology examinations annually. This
makes Sectra one of the world leading companies within systems for handling
digital radiology images (PACS). In Scandinavia, Sectra is the market leader
with more than 50% of all film-free installations. Outside Scandinavia, Sectra's
system is installed at customers in North America and most major countries in
Europe and the Far East.

Our press releases, images and product information are available at
www.sectra.com/medical/ pressroom. Please also visit our social newsroom at
newsroom.sectra.com.

About the Sectra Group
Sectra successfully develops and sells cutting-edge products in the expansive
niche segments of medical systems and secure communication systems.  The company
was founded in 1978 and has its roots in the Linköping Institute of Technology
in Sweden.  Today, Sectra has offices in twelve countries and operates through
partners worldwide. Sales in the 2008/2009 fiscal year totaled SEK 863 million.
The Sectra share is quoted on the NASDAQ OMX Stockholm AB exchange. For more
information, visit www.sectra.com.

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