DETROIT, Feb. 25, 2010 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR) announced today that it will host a live webcast: "Turning Best Practices into Results--and Revenue." The free webcast will be held on Thursday March 4, 2010, in conjunction with Technology Services Industry Association (TSIA), an association representing more than 500,000 services professionals worldwide.
The event, featuring TSIA vice president of technology research John Ragsdale and Compuware Changepoint vice president Lori Ellsworth, will showcase TSIA research that demonstrates the link between tech sector success and the adoption of service-industry best practices and professional services automation. The event will also offer participants a glimpse into the future for services practices in technology companies, including greater collaboration with other critical functions such as product management, development and QA.
When: 1 p.m. EST/ 10 a.m. PST, Thursday, March 4, 2010
Presenters: John Ragsdale, TSIA's Vice President of Technology Research; Lori Ellsworth, Vice President of Compuware Changepoint
Who should attend: CEO, COO, VP Services, CFO, VP Sales & Marketing, Resource Manager, VP of Product Development, Engagement/Project Manager from professional services departments and pure-play professional services organizations
Why: Technology companies play a leading role in today's global economy, and mature organizations are relying more and more on professional services as a key growth enabler. To enable this growth, deal with shifting customer demand and extract maximum value from their services organizations, technology companies must adopt services best practices and directly link services into the broader organization.
What: TSIA's John Ragsdale will discuss the importance of benchmarking the operational and financial metrics of professional services organizations against industry peers--showing a link between adoption of industry best practices and high-performance results for technology services companies. Compuware's Lori Ellsworth will elaborate on the integrated value of professional services automation and its linkages to product portfolio management. She will also show how dashboards can be critical tools for measuring performance and best practice adoption in product-centric technology companies.
The webcast will highlight:
- how to connect services best practices and results to the larger product delivery chain;
- why automating the professional services organization is instrumental to its success;
- how to determine a baseline to begin measuring results;
- why linking services automation to broader macro processes is the key to extracting maximum services value and;
- the importance of dashboards for monitoring and measuring professional services performance in technology companies.
Register here: http://tinyurl.com/yhxnkuq
Compuware Changepoint allows technology companies to maximize professional services profitability while maintaining a focus on effective product decisions and delivery. Changepoint's integrated solution marries PSA with PPM to provide total operational visibility allowing product-centric technology companies to drive services growth with strong margins, deliver a competitive product and services mix for high ROI and maintain top-line revenues with bottom-line profitability.
TSIA
The Technology Services Industry Association (TSIA) is the technology services industry's largest and most vibrant association, encompassing more than 50,000 members from 300 companies in 80 countries. Our ranks include services executives, managers, and professionals from around the globe. Learn more at www.tsia.com.
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading organizations around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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