9 March 2010 Company Announcement no. 02-10 Søndagsavisen a-s realises profit and significant performance improvement in 2009. Expectation of additional earnings improvement in 2010. Today, the Board of Directors of Søndagsavisen a-s considered and adopted the company's Annual Report for 2009. The Group managed to strengthen its market position and earnings platform in markets affected by stagnation and slowdown. This was done through significant efficiency improvements and tight cost control. The financial statements have the following key points: • In 2009, Søndagsavisen a-s realised an operating profit of DKK 19.5 million before special items. The result, which is in accordance with the expectations most recently announced and much better than anticipated at the beginning of the year, is a significant improvement compared to 2008 despite lower revenue. • The operating profit of the Group's Print activities amounted to DKK 71.7 million in 2009, up DKK 71.0 million on 2008. • In 2009, the Online activities returned an operating loss of DKK 41.6 million against a loss of DKK 28.8 million in 2008. • The continuing activities of Helsingør Dagblad recorded an operating loss of DKK 0.7 million, which is a significant improvement compared to a loss of DKK 19.9 million last year. • After a dividend payment of DKK 50.1 million in 2009, the Group's cash funds amounted to more than DKK 150 million at year-end 2009. Thus, the Group has a solid financial basis at the beginning of 2010. • For 2010 the Group's activities and performance are expected to improve. The revenue of continuing activities is expected to be in the region of DKK 1,050-1,100 million and the operating profit of continuing activities is expected to be in the region of DKK 55 - 65 million. The Group's CEO Mads Dahl Andersen states: ”In 2009, Søndagsavisen a-s achieved a solid profit and significant performance improvement under very difficult market conditions. The Print business in particular developed very satisfactorily. Growing efficiency and a continued high quality level in the distribution business combined with an impressing 30% increase in the Søndagsavisen readership provided the basis for a significant improvement of earnings despite declining advertisement markets. The Online business was also hit by slowdown in the recruitment advertisement market in particular, but here it was not possible to reduce costs at the same rate as the decline in revenue. However, we were very satisfied to see that, after the closing down of the printing activities, the continuing activities of Helsingør Dagblad returned a significantly improved result in 2009,” Mads Dahl Andersen says, and continues: ”2010 will be an exciting and challenging year for Søndagsavisen a-s. We expect the efficiency improvements introduced in recent years to result in growing market shares and improved operating results. However, uncertainty remains high in the advertisement market, and despite incipient signs of improvement, it will take time for the market to stabilise at a normalised level. Therefore, I am satisfied with our Group level expectations of improvement in both revenue and operating profit in 2010”. For additional information, please contact Mads Dahl Andersen, CEO, tel. +45 39 57 75 00: Yours faithfully Søndagsavisen a-s Mads Dahl Andersen CEO