Digital Ally Reports First Quarter Operating Results

Sales Recover 44% From Prior-Year Levels on Strength of DVM-750 Shipments


OVERLAND PARK, KS--(Marketwire - May 5, 2010) - Digital Ally, Inc. (NASDAQ: DGLY), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial security applications, today announced its operating results for the first quarter of 2010. An investor conference call is scheduled for 11:15 a.m. EDT tomorrow, May 6, 2010 (see details below).

For the three months ended March 31, 2010, the Company's revenue increased 44% to approximately $6.3 million, compared with revenue of approximately $4.4 million in the quarter ended March 31, 2009. The revenue increase was due to higher domestic sales, which benefited from the availability of the DVM-750 In-Car Digital Video System for the entire first quarter of 2010. This new flagship product, which was launched in the second quarter of 2009, was not available for sale in the three months ended March 31, 2009. The Company believes that many customers postponed their purchases of Digital Ally in-car video systems in the first quarter of 2009 in anticipation of the launch of the DVM-750, thereby serving to depress revenues in the three months ended March 31, 2009. While the average order size decreased slightly to $5,800 in the quarter ended March 31, 2010 (vs. $6,000 in the year-earlier quarter), Digital Ally shipped 1,090 individual orders during the most recent quarter. This represented a quarterly record number of individual order shipments for the Company.

International revenue declined to $73,790 in the first quarter of 2010, versus $150,478 in the prior-year period. International orders are often larger in size than typical domestic orders, and timing of the receipt and shipment of such orders can have a significant impact upon the Company's sales and operating results during individual quarters.

Gross profits increased 85% to $3,441,826 in the first quarter of 2010, versus $1,859,540 in the prior-year period. Gross profit margins approximated 54.5% of revenue in the three months ended March 31, 2010, versus 42.3% in the prior-year quarter and 51.1% in the fourth quarter of 2009. The improvement in gross margin benefited from higher sales volumes and improved production efficiencies as sales of the DVM-750 continued to expand as a percentage of the Company's total revenues.

Selling, General and Administrative ("SG&A") expenses increased 6% to $4,072,241 (64.5% of sales) in the first quarter of 2010, compared with $3,827,165 (87.2% of sales) in the year-earlier quarter. Research and development expenses declined 29% (to $915,264 from $1,285,538), primarily due to an extraordinarily high level of costs in the quarter ended March 31, 2009 when the Company was plagued with delays and cost overruns related to the completion of the DVM-750 product. Subsequent to last year's first quarter, cost containment efforts and more efficient usage of engineering resources have allowed R&D expenses to decline to more normal levels. Sales commission expense increased 91% (to $572,247 from $298,962) in the most recent quarter, when compared with the prior-year period, reflecting higher sales volumes and additional commissions paid in pursuit of higher sales in certain targeted markets. Meanwhile, stock-based compensation increased from $355,819 to $541,481; professional fees and expense decreased from $329,002 to $281,297; and general and administrative expenses increased from $761,010 to $961,056, when comparing the first quarter of 2010 with the first quarter of 2009.

The Company reported that its operating loss in the most recent quarter declined 68% to ($630,415), when compared with an operating loss of ($1,967,625) in the first quarter of 2009.

A pretax loss of ($621,167) was recorded in the quarter ended March 31, 2010, versus a pretax loss of ($1,958,494) in the quarter ended March 31, 2009. After an income tax benefit of $265,000, the Company reported a net loss of ($356,167) in the first quarter of 2010. This compared with a net loss of ($1,300,494), including an income tax benefit of $658,000, in the first quarter of 2009.

On a per-share basis, the Company reported a net loss of ($0.02) in the most recent quarter, compared with a net loss of ($0.08) per share in the prior-year quarter.

On a non-GAAP basis, the Company reported adjusted net income (before income taxes, depreciation, amortization and stock-based compensation), a non-GAAP financial measure, of $128,825, or $0.01 per diluted share, in the quarter ended March 31, 2010, versus an adjusted net loss of ($1,381,763), or ($0.09) per share, in the quarter ended March 31, 2009. (Non-GAAP adjusted net income is described in greater detail in a table at the end of this news release).

"We are pleased to report that our monthly 'run rate' of product shipments to domestic law enforcement agencies averaged approximately $2 million in the most recent quarter, which represents an improvement of more than 35% when compared with the prior-year quarter," stated Stanton E. Ross, Chief Executive Officer of Digital Ally, Inc. "Although international sales were modest in the first quarter of 2010, our 'pipeline' of prospective international orders is growing. We shipped a record 1,090 individual orders in the first quarter, reflecting strong customer response to the DVM-750, although the average dollar amount per order slipped slightly from prior-year levels. The feature-rich DVM-750 has allowed us to successfully target a growing number of larger police and sheriff's departments, thereby expanding our customer base. The expected sales of the DVM-750 under new statewide contracts, such as those recently signed with Texas and Minnesota, and of the FirstVu, DVM-500 Ultra, DVM-500 Plus, DVM-250 and other new products under development, both domestically and internationally, bolster our optimism that revenue will continue to strengthen during the balance of 2010."

"Although gross profit margins improved to 54.5% in the quarter ended March 31, 2010, compared with 50.9% for the full year 2009, they remain well below our long-term goal of 60%-plus," continued Ross. "We are making significant progress in terms of more efficient utilization of our engineering resources, and improved outsourcing of certain components should allow gross margins to improve further as the year progresses. We are scheduled to introduce a number of new products later this year and are working to have a smooth debut of such products, without the delays and cost overruns that characterized the initial launch of the DVM-750 during the first half of 2009."

"Internationally, our expanded sales and marketing organization is making inroads with new customers in a growing number of countries, while strengthening the relationships we have with existing customers. We brought an international sales manager on board about a year ago, and since that time a European-based sales manager has been hired. Further, we have appointed international distributors in a number of new countries during the past twelve months. On April 21, 2010, we announced the receipt of a contract for the purchase of 700 DVM-750 units from the Highway Patrol Division of a South American country and a pilot contract for DVM-500 Plus systems from a Middle Eastern country. During 2009, we developed the capability to install a variety of language packs into our mirror systems, including English, Spanish, Turkish and Arabic. This language flexibility should allow us to be even more competitive in seeking future foreign contracts and should result in improved international sales during the balance of 2010 and beyond."

"We ended the first quarter with a debt-free balance sheet, $14.8 million in working capital, and shareholders' equity of approximately $17.7 million. Our cash balances improved significantly, to approximately $834,000 at March 31, 2010, compared with $183,150 at the end of 2009. During the second quarter, we expect to receive payment for a $3.3 million order that was shipped to the Turkish National Police Department in December, further bolstering the liquidity of our balance sheet. With expanding cash balances and an unused $2.5 million revolving line of credit available, the Company is well-positioned to fund its growth and new product development for the foreseeable future," concluded Ross.

Non-GAAP Financial Measures

Digital Ally, Inc. has provided financial information in this release that has not been prepared in accordance with GAAP. This information includes non-GAAP adjusted net income. Digital Ally uses such non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating Digital Ally's ongoing operational performance. Digital Ally believes that the use of these non-GAAP financial measures provides an additional tool for investors to evaluate ongoing operating results and trends and in comparing its financial measures with other companies in Digital Ally's industry, many of which present similar non-GAAP financial measures to investors. As noted, the non-GAAP financial measures discussed above exclude certain non-cash expenses/income including: (1) income tax expense/benefit, (2) depreciation and amortization expenses and (3) share-based compensation expense pursuant to SFAS 123(R).

Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measure as detailed above. As previously mentioned, a reconciliation of GAAP to the non-GAAP financial measures has been provided in the tables included as part of this press release.

Investor Conference Call

The Company will host an investor conference call at 11:15 a.m. Eastern Time (EDT) tomorrow, May 6, 2010, to discuss its first quarter operating results, along with other topics of interest. Shareholders and other interested parties may participate in the conference call by dialing 800-860-2442 (international/local participants dial 412-858-4600) and asking to be connected to the "Digital Ally, Inc. Conference Call" a few minutes before 11:15 a.m. EDT on May 6, 2010. The call will also be broadcast live on the Internet at www.videonewswire.com/event.asp?id=68780. A replay of the conference call will be available one hour after the completion of the conference call until 9:00 a.m. on Tuesday, July 6, 2010 by dialing 877-344-7529 (international/local participants dial 412-317-0088) and entering the conference ID 440283.

The call will also be archived on the Internet through July 6, 2010, at www.videonewswire.com/event.asp?id=68780 and on the Company's website at www.digitalallyinc.com.

About Digital Ally, Inc.

Digital Ally, Inc. develops, manufactures and markets advanced technology products for law enforcement, homeland security and commercial security applications. The Company's primary focus is digital video imaging and storage. For additional information, visit www.digitalallyinc.com

The Company is headquartered in Overland Park, Kansas, and its shares are traded on The Nasdaq Capital Market under the symbol "DGLY".

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the federal economic stimulus funding for law enforcement agencies will have a positive impact on the Company's revenue; the Company's ability to deliver its new product offerings as scheduled, including its ability to obtain the required components on a timely basis, and have them perform as planned or advertised; its ability to achieve higher revenue, improved production efficiencies and profitability during 2010 in the current uncertain economic environment; its ability to expand its share of the in-car video market in the domestic and international law enforcement communities; whether there will be a commercial market, domestically and internationally, for one or more of its new products; whether the initial interest in its new products will translate into sales; whether its recent international initiatives will increase revenues outside of the U.S.; its ability to commercialize its products and production processes, including increasing its production capabilities to satisfy orders in a cost-effective manner; whether the Company will be able to adapt its technology to new and different uses, including being able to introduce new products; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; its ability to obtain patent protection on any of its products and, if obtained, to defend such intellectual property rights; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2009, and its quarterly report on Form 10-Q for the three months ended March 31, 2010, as filed with the Securities and Exchange Commission.

(Financial Highlights Follow)

                            DIGITAL ALLY, INC.
                  CONDENSED CONSOLIDATED BALANCE SHEETS
                  MARCH 31, 2010 AND DECEMBER 31, 2009


                                                  March 31,   December 31,
                                                    2010          2009
                                                ------------  ------------
                     Assets                      (unaudited)
Current assets:
    Cash and cash equivalents                   $    834,018  $    183,150
    Accounts receivable-trade, less allowance
     for doubtful accounts of $110,000 - 2010
     and $110,000 - 2009                           7,105,648     8,398,353
    Accounts receivable-other                        406,932       476,049
    Inventories                                    8,021,322     7,370,505
    Prepaid expenses                                 314,248       224,923
    Deferred taxes                                 1,950,000     1,695,000
                                                ------------  ------------
         Total current assets                     18,632,168    18,347,980
                                                ------------  ------------
Furniture, fixtures and equipment                  3,060,034     3,010,977
Less accumulated depreciation and amortization     1,780,135     1,592,874
                                                ------------  ------------
                                                   1,279,899     1,418,103
                                                ------------  ------------
Deferred taxes                                     1,235,000     1,160,000
Intangible assets, net                               320,732       336,182
Other assets                                         119,691       135,674
                                                ------------  ------------

    Total assets                                $ 21,587,490  $ 21,397,939
                                                ============  ============

         Liabilities and Stockholders' Equity
Current liabilities:
    Accounts payable                            $  2,161,600  $  2,000,541
    Accrued expenses                               1,650,465     1,781,969
    Income taxes payable                              23,497         9,171
    Customer deposits                                  3,380        39,924
                                                ------------  ------------

         Total current liabilities                 3,838,942     3,831,605
                                                ------------  ------------
Commitments and contingencies

Stockholders' equity:
    Common stock, $0.001 par value; 75,000,000
     shares authorized; Shares issued:
     16,570,608 - 2010 and 16,169,739 - 2009          16,571        16,170
    Additional paid in capital                    20,545,410    20,007,430
    Treasury stock, at cost (shares: 248,610 -
     2010 and 248,610 - 2009)                     (1,687,465)   (1,687,465)
    Retained earnings (deficit)                   (1,125,968)     (769,801)
                                                ------------  ------------

         Total stockholders' equity               17,748,548    17,566,334
                                                ------------  ------------

      Total liabilities and stockholders'
       equity                                   $ 21,587,490  $ 21,397,939
                                                ============  ============

(FOR ADDITIONAL INFORMATION, PLEASE REFER TO THE COMPANY'S QUARTERLY REPORT
 ON FORM 10-Q FOR THE THREE MONTHS ENDED MARCH 31, 2010 FILED WITH THE SEC)



                            DIGITAL ALLY, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                            THREE MONTHS ENDED
                         MARCH 31, 2010 AND 2009
                               (Unaudited)



                                                        2010          2009
                                                ------------  ------------

    Product revenue                             $  6,149,232  $  4,043,204
    Other revenue                                    160,655       345,980
                                                ------------  ------------
    Total revenue                                  6,309,887     4,389,184
    Cost of revenue                                2,868,061     2,529,644
                                                ------------  ------------

         Gross profit                              3,441,826     1,859,540
                                                ------------  ------------

    Selling, general and administrative expenses:
         Research and development expense            915,264     1,285,538
         Selling, advertising and promotional
          expense                                    693,230       401,722
         Stock-based compensation expense            541,481       355,819
         General and administrative expense        1,922,266     1,784,086
                                                ------------  ------------

    Total selling, general and administrative
     expenses                                      4,072,241     3,827,165
                                                ------------  ------------

         Operating loss                             (630,415)   (1,967,625)
                                                ------------  ------------

    Interest income                                    9,248         9,131
                                                ------------  ------------
    Loss before income tax benefit                  (621,167)   (1,958,494)
    Income tax benefit                               265,000       658,000
                                                ------------  ------------
    Net loss                                    $   (356,167) $ (1,300,494)
                                                ============  ============
    Net loss per share information:
         Basic                                  $      (0.02) $      (0.08)
         Diluted                                $      (0.02) $      (0.08)

    Weighted average shares outstanding:
         Basic                                    16,303,317    15,716,200
         Diluted                                  16,303,317    15,716,200

(FOR ADDITIONAL INFORMATION, PLEASE REFER TO THE COMPANY'S QUARTERLY REPORT
ON FORM 10-Q FOR THE THREE MONTHS ENDED MARCH 31, 2010 FILED WITH THE SEC)



                            DIGITAL ALLY, INC.
      RECONCILIATION OF NET LOSS TO NON-GAAP ADJUSTED NET INCOME (LOSS)
                       FOR THE THREE MONTHS ENDED
                         MARCH 31, 2010 AND 2009
                               (unaudited)


                                                   Three Months Ended
                                                        March 31,
                                                --------------------------
                                                    2010          2009
                                                ------------  ------------

Net loss                                        $   (356,167) $ (1,300,494)
Non-GAAP adjustments:
   Income tax benefit                               (265,000)     (658,000)
   Stock-based compensation                          541,481       355,819
   Depreciation and amortization                     208,511       220,912
                                                ------------  ------------

Total Non-GAAP adjustments                           484,992       (81,269)
                                                ------------  ------------

Non-GAAP adjusted net income (loss)             $    128,825  $ (1,381,763)
                                                ============  ============

Non-GAAP adjusted net income (loss) per share
 information:
Basic                                           $       0.01  ($      0.09)
Diluted                                         $       0.01  ($      0.09)

Weighted average shares outstanding:
Basic                                             16,303,317    15,716,200
Diluted                                           16,303,317    15,716,200

(FOR ADDITIONAL INFORMATION, PLEASE REFER TO THE COMPANY'S QUARTERLY REPORT
ON FORM 10-Q FOR THE THREE MONTHS ENDED MARCH 31, 2010 FILED WITH THE SEC)



                            DIGITAL ALLY, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                THREE MONTHS ENDED MARCH 31, 2010 AND 2009


                                                --------------------------
                                                    2010          2009
                                                ------------  ------------
Cash Flows From Operating Activities:
   Net loss                                     $   (356,167) $ (1,300,494)
   Adjustments to reconcile net loss to net
    cash flows provided by (used in) operating
    activities:
       Depreciation and amortization                 208,511       220,912
       Stock based compensation                      541,481       355,819
       Reserve for inventory obsolescence            (26,046)      164,166
       Reserve for bad debt allowance                     --        20,000
       Deferred tax (benefit) provision             (330,000)     (675,000)

   Change in assets and liabilities:
   (Increase) decrease in:
       Accounts receivable - trade                 1,292,705     1,748,399
       Accounts receivable - other                    69,117       (96,581)
       Inventories                                  (624,771)       78,280
       Prepaid income taxes                               --        10,000
       Prepaid expenses                              (89,325)       16,912
       Other assets                                   15,983        46,232
   Increase (decrease) in:
       Accounts payable                              161,059    (1,190,347)
       Accrued expenses                             (214,905)     (123,496)
       Income taxes payable                           14,326            --
       Customer deposits                             (36,544)       86,479
                                                ------------  ------------
   Net cash provided by (used in) operating
    activities                                       625,424      (638,719)
                                                ------------  ------------
Cash Flows from Investing Activities:
   Purchases of furniture, fixtures and equipment    (49,057)     (174,900)
   Additions to intangible assets                     (5,800)      (50,612)
                                                ------------  ------------

   Net cash (used in) investing activities           (54,857)     (225,512)
                                                ------------  ------------
Cash Flows from Financing Activities:
   Proceeds from exercise of stock options
    and warrants                                      45,301         2,900
   Excess in tax benefits related to
    stock-based compensation                          35,000         7,000
   Purchase of common shares for treasury                 --       (63,112)
   Purchase of employee stock options                     --            --
                                                ------------  ------------
   Net cash provided by (used in) financing
    activities                                        80,301       (53,212)
                                                ------------  ------------
Increase (decrease) in cash and cash
 equivalents                                         650,868      (917,443)
Cash and cash equivalents, beginning of period       183,150     1,205,947
                                                ------------  ------------

Cash and cash equivalents, end of period        $    834,018  $    288,504
                                                ============  ============
Supplemental disclosures of cash flow
 information:
   Cash payments for interest                   $         --  $         --
                                                ============  ============

   Cash payments for income taxes               $     15,674  $         --
                                                ============  ============
Supplemental disclosures of non-cash investing
 and financing activities:

   Common stock surrendered as consideration
    for exercise of stock options               $    513,100  $     97,100
                                                ============  ============

(FOR ADDITIONAL INFORMATION, PLEASE REFER TO THE COMPANY'S QUARTERLY REPORT
ON FORM 10-Q FOR THE THREE MONTHS ENDED MARCH 31, 2010 FILED WITH THE SEC)

Contact Information: For Additional Information, Please Contact: Stanton E. Ross CEO (913) 814-7774 or RJ Falkner & Company, Inc. Investor Relations Counsel (800) 377-9893 info@rjfalkner.com

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