Axfood main partner of Save the Children

Axfood main partner of Save the Children

Axfood is taking its partnership with Save the Children to a new level, becoming
one of the organisation's main partners from spring 2010. Donations will
primarily be focused on educational projects for children in countries hit hard
by conflict.

“Becoming one of Save the Children's main partners shows our long-term
commitment. We support the charity's crucial work in protecting the right of
children to enjoy a safe education through the campaign Rewrite the Future in
Ivory Coast,” explains Camilla Weiner, Head of Corporate Communications at
Axfood.

Activities will be taking place in each of Axfood's store chains throughout the
year. 

“We are extremely pleased and proud to see our collaboration with Axfood
develop, as they become one of our main partners. This means that we can help
even more children gain access to good, safe schooling in Ivory Coast, which is
fantastic, since there is still a considerable need in this area,” comments
Elisabeth Dahlin, Secretary General of Save the Children in Sweden. 

Save the Children's other main partners are Accenture, Santa Maria, SAS, If,
Swedbank Robur, Swedbank, IKEA and Svenska Postkodlotteriet.



For further information, please contact:
Ingmar Kroon, Manager Media Relations Axfood, tel +46 702 89 89 83
Camilla Weiner, Head of Corporate Communications Axfood: tel +46 734 04 70 62

Axfood AB conducts food retail and wholesale business in Sweden. Retail business
is conducted through the wholly owned store chains Willys, Hemköp and PrisXtra,
comprising 225 stores in all. In addition, Axfood collaborates with a number of
proprietor-run stores that are tied to Axfood through agreements. These include
stores within the Hemköp and Willys chains as well as stores run under the
Handlar'n and Tempo profiles. In all, Axfood collaborates with approximately 840
proprietor-run stores. Wholesaling is conducted through Dagab and Axfood
Närlivs. Axfood is listed on Nasdaq OMX Stockholm AB's Large Cap list. Axel
Johnson AB is the principal owner, with approximately 46% of the shares.