Element 21 Exclusive Aerogel(TM) Applications Featured in Forbes


TORONTO, May 21, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF) ("Element 21"), the leader in applications of high-tech materials to the sports and apparel industries, was featured in the May 20th online edition of Forbes Magazine. (http://www.forbes.com/forbes/2010/0607/technology-material-science-aereogels-zeroloft-geese-cooked.html).

The exclusive story covered Element 21's application of a space-age insulator to create the new "Super suit" that Canadian mountaineer Jamie Clarke will wear when he scales Mt. Everest this month. Element 21's superior technological innovations have also been recently featured in the Associated Press (http://finance.yahoo.com/news/Coat-maker-tries-to-beat-apf-873508666.html?x=0&.v=5) as well as Fast Company magazine (www.fastcompany.com/magazine/142/death-to-the-puffycoat.html">http://www.fastcompany.com/magazine/142/death-to-the-puffycoat.html).

Recently, Element 21 officially became American Rare Earths & Materials to reflect its swift and aggressive transition to move beyond sports and apparel to become America and North America's best and most reliable resource for Rare Earths and advanced materials.

CEO Nataliya Hearn concluded: "We will soon be launching a new corporate Web site and will be announcing major new partnerships in the Rare Earths and Materials space."

About Us

American Rare Earths & Materials (OTCBB:ETGF) is a leader in commercializing Rare Earth metals and quickly delivering revolutionary new products to consumer and industrial markets. The company is focused on low-risk, high-return, high-demand industries that use Rare Earth metals including transportation, shipbuilding, power transmission, automotive, aerospace, and alternative energy as well as selected consumer markets (sporting goods equipment). The company also develops advanced chemicals and materials. American Rare Earths & Materials is committed to becoming American's best and most reliable source for Rare Earth metals and advanced chemicals and materials and to fully leverage the global mega-trends in these categories.

Forward-Looking Statements

Statements in this press release, other than statements of historical information, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from those projected or suggested due to certain risks and uncertainties, some of which are described below. Such forward-looking statements include comments regarding the future growth of the Company, expansion into the rare Earths and metals market, and our ability to successfully develop, commercialize and distribute such products. There can be no assurance that future developments affecting the Company will be those anticipated by management. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

Additional information concerning certain risks and uncertainties that could cause actual results to differ materially from that projected or suggested is contained in the Company's filings with the Securities and Exchange Commission (SEC) over the past 12 months, copies of which are available from the SEC or may be obtained upon request from the Company.


            

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