SoundBite Communications to Discuss Proactive Customer Communications at SpeechTEK 2010

Organizations Will Learn Valuable Outbound Communications Strategies for Effective and Actionable Customer Communications


BEDFORD, Mass., Aug. 2, 2010 (GLOBE NEWSWIRE) -- The business landscape is changing due to lessons learned during the recession and continued technology innovation. Business-to-consumer communications solutions are more sophisticated than ever, providing businesses an opportunity to strengthen their relationships with customers and improve revenues. Organizations that use multi-channel, proactive customer communications often realize a significant return on investment.

Proactive Customer Communications, also known as Outbound IVR, is on the rise as enterprises strive to increase efficiency, decrease costs, and improve customer service. In order to achieve this, organizations must deliver a positive, engaging experience at every stage of the customer lifecycle by cost-effectively anticipating customer needs, using relevant contact data to engage consumers, and reducing costly inbound inquiries.

On Tuesday, August 3, 2010, John Tallarico, vice president of product management at SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of on-demand, multi-channel proactive customer communications, will participate in a panel discussion at SpeechTEK 2010, explaining the factors that matter in crafting proactive customer communications that are meaningful and engaging. A 15-year veteran of the customer communications industry, Tallarico is responsible for the strategic evolution and delivery of product features and functionality within SoundBite Engage™, its on-demand, multi-channel proactive customer communications platform.

WHAT: The Outbound Customer Experience

WHEN: Tuesday, August 3 at 1:45 PM - 2:30 PM EDT

WHERE: SpeechTEK 2010, New York Marriott Marquis, New York City

About SoundBite Communications

SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

SoundBite is a registered service mark of SoundBite Communications, Inc.

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