Castorama deploys Pricer's ESL system in 30 additional stores

Castorama deploys Pricer's ESL system in 30 additional stores

Castorama has committed to equipping an additional 30 stores with
Pricer's Electronic Shelf Labels (ESL). Deliveries and installations of
the electronic shelf label system will be completed during 2011. The
project value for Pricer will be approximately 50 MSEK. Castorama
operates 102 stores in France, of which 20 are already equipped with the
Pricer electronic shelf label system in 2010.

“The planned expansion of the project in 2011 is the best proof of the
success and the smooth implementation of the Pricer ESL system”, says
Fredrik Berglund, CEO at Pricer. “It also demonstrates that the business
case for ESL at DIY stores is at the same level as in the food sector
and that central control is crucial for today's integrated retail
chains.”

About Castorama and Kingfisher
Castorama is one of the leading DIY retailers in France with 102 stores
across the country and a staff of 12,000 people. Castorama is part of
Kingfisher plc, Europe's leading home improvement retail group and the
third largest in the world, with over 840 stores in eight countries in
Europe and Asia. Its main retail brands are Castorama, Brico Dépôt, B&Q
and Screwfix. Kingfisher also has a 50% joint venture business in Turkey
with the Koç Group, and a 21% interest in, and strategic alliance with
Hornbach, Germany's leading large format DIY retailer. 

For further information, please contact:
Fredrik Berglund, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 15:00 hrs CET on Tuesday December 7h, 2010.

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in more than 40
countries with the largest ESL world market share. Customers include
many of the world's top retailers and some of the foremost retail chains
in Europe, Japan and the USA. Pricer, in co-operation with qualified
partners, offers a totally integrated solution together with
supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit
www.pricer.com (http://www.pricer.com/)

 

Pricer AB (publ)      Website: www.pricer.com 
Bergkällavägen 20-22  Telephone: +46 8 505 582 00
SE-192 79 Sollentuna  Corporate Identity number: 556427-7993 Sweden