Mekonomen committed to the marine market in Sweden

Mekonomen committed to the marine market in Sweden

- First step is the acquisition of leading actor Marinshopen

Mekonomen's goal is to become the leading actor on the Swedish marine
market within three years. As an initial act to achieve this Mekonomen
acquires Marinshopen, which already is one of the leading actors on the
marine market. Marinshopen will operate as part of Mekonomen by the end
of 2010. 

Marinshopen is specialized in spare parts to boat engines. The company
has a substantial and competitive assortment of spare parts and
accessories to virtually all types of boat engines.

- Mekonomen see a great potential in the marine market and to quickly
assure a leading position we've now chosen to acquire Marinshopen.
Marinshopen is an ideal company for us since they have special
competence within all types of boat engines and already have a large
client and contact base throughout the country. The company has been in
business for over 30 years and provides Mekonomen with a flying start to
our commitment on the marine market, says Håkan Lundstedt, President and
CEO of Mekonomen. 

Marinshopen has a current turnover of approximately 35 million SEK and
has a client base consisting of private consumers but mostly boatyards
and wholesale dealers. The company has a combined central stock and
store in Stockholm, which provides customers all over the country with
spare parts and accessories to all types and brands of boat engines.
Marinshopen's concept is similar to Mekonomen's and there are great
synergy effects between the companies, which will turn them into one
strong actor.

- Above all, Marinshopen's customers will now benefit from Mekonomens
well-established distribution channels making deliveries to the
customers quick and efficient. It will mean a tremendous improvement to
the marine market, which traditionally has been recognized by long
deliverance processes. Marinshopen will be the core of Mekonomen's
investments within the marine segment and the assortment will gradually
be introduced in Mekonomen's units during 2011. Firstly in the units
close to the sea and to lakes. Under the regime of Mekonomen the
business within the marine segment will now start to grow substantially,
says Håkan Lundstedt.

Marinshopen has over 700 boat yard customers, service shops and marinas,
and also operates within the business-to-customer market. Their
assortment includes a complete variety of broad accessories from all
leading manufacturers. The assortment includes electronics to boat
engines, rubber-boats, propellers, and steering systems, amongst other
things. 

Håkan Lundstedt, Group CEO at Mekonomen AB, phone: 0046-8-464 00 00

Staffan Lindewald, Business Area Manager Fleet, Mekonomen AB, phone:
0046-8-464 00 00