MTG LAUNCHES VIASAT 3D

MTG LAUNCHES VIASAT 3D

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the
international entertainment broadcasting group, today announced that
Viasat Broadcasting is the first Scandinavian pay-TV operator to launch
a 3D TV service. Viasat 3D is now made available to satellite
subscribers through Viasat's digital OnDemand set-top box and will
feature live football matches from UEFA Champions League, as well as
streamed 3D video on demand movie content.

Viasat will offer live 3D matches from the final stages of the current
UEFA Champions League season. The draw for the Round of the last 16
teams occurs tomorrow, and will decide who faces who for the eight
matches on 15-16 and 22-23 February and on 8-9 and 15-16 March. The
quarter finals are set for 5-6 and 12-13 April, whilst the semi finals
are set for 26-27 April and 3-4 May. The final takes place at Wembley
Stadium in London on Saturday 28 May. Viasat has the rights to UEFA
Champions League in Sweden, Norway and Denmark.  

The Viasat 3D on-demand service also makes animated movies like “Cloudy
with a Chance of Meatballs” as well as Sci-Fi and horror movies
available on a pay-per-day basis. Viasat's current digital OnDemand
set-top boxes already have the capacity for 3D TV content, and
subscribers will only need a 3D enabled TV set.

The launch of Viasat 3D is made in partnership with Samsung. The live 3D
satellite broadcasts will be made in co-operation with SES-Astra.

Hans-Holger Albrecht, President & CEO of MTG, commented: “We are proud
to be the first broadcaster in Scandinavia to offer 3D TV content to our
subscribers. Our leading premium sports rights, combined with a
selection of movies, allows us to be at the forefront of TV technology.
3D is still in the very early stages of development, and we expect more
3D content to be made available in the future. We look forward to
bringing that content to our subscribers and to continue strengthening
Viasat's leading premium offering.”

 

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For further information, please visit www.mtg.se (http://www.mtg.se/) or
contact:

Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50 

Investor & Analyst Enquiries:
Matthew Hooper
Tel: +44 (0) 7768 440 414
Email: investor.relations@mtg.se (investor.relations@mtg.se) 

Media Enquiries:
Bert Willborg
Tel: +44 (0) 791 2280 850
Email: bert.willborg@mtg.se (bert.willborg@mtg.se)