SUNNYVALE, Calif., Aug. 28, 2012 (GLOBE NEWSWIRE) -- Cogswell College (http://www.cogswell.edu/), one of the world's leading regionally-accredited institutions offering a unique curriculum that fuses digital arts, engineering and entrepreneurship, is facilitating an innovative, two-day Immersion Workshop that exposes creative entrepreneurs to the realities and requirements for establishing their own successful businesses. The next Immersion Workshop will be held September 13-15, 2012, at Cogswell's Sunnyvale campus.
The Immersion Workshop provides an extraordinary opportunity for prospective entrepreneurs to learn first-hand about creating and managing a business directly from industry professionals with extensive experience launching their own successful creative ventures. It will also provide attendees with an opportunity to learn about Cogswell's new Masters in Entrepreneurship & Innovation (MEI) degree that is tailored for "Black Collar" entrepreneurs seeking to combine their artistic and creative talents with critical business skills to launch and grow creative ventures.
WHAT: Cogswell College Immersion Workshop
WHEN: Thursday, September 13, 2012 to Saturday, September 15, 2012
WHERE: Cogswell College, 1175 Bordeaux Drive, Sunnyvale, CA 94089
COST: FREE
RSVP REQUIRED
Please RSVP so we can adequately accommodate all attendees. To RSVP go here: http://www.cogswellalumni.com/immersion/september2012.html
IMMERSION WORKSHOP SCHEDULE:
(See also: http://entrepreneurship.cogswell.edu/registration.php)
- Thursday Night, 5:30 PM to 9:30 PM – Immersion!
- Reception
- Introduction to the Immersion and Masters Program
- Brainstorming creative ventures
- Friday, 9:30 AM to 6:00 PM – Desirability/Feasibility
- Brainstorming
- Viability
- Success Models
- Business Model Canvas
- Reflections
- Reception
- Saturday, 9:30 AM to 5:30 PM – Viability
- Business Prototyping
- Funding Models/Go To Market
- Prototype Your Own Business
- Moving From Prototype to Reality
- Closing Feedback Session
- Closing Reception
Cogswell will host a second Immersion Workshop from October 11-13, 2012 at its Sunnyvale campus.
About Cogswell College
Located in Sunnyvale, Calif., in the heart of the Silicon Valley, Cogswell College is an accredited four-year institution of higher education with a curriculum that fuses art, engineering and entrepreneurship (http://www.cogswell.edu/academics/programs.php). As one of the Bay Area's premier colleges, its novel academic approach offers an integrated model that emulates the industry environment—a collaborative, project-based, learning approach that uses multidisciplinary teams to take projects from concept through the delivery pipeline.