FOUNTAIN VALLEY, Calif., Aug. 30, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) ("MEDL" or the "Company"), a pioneer in the creation, development, marketing and monetization of mobile apps, with clients and partners that include The New York Times Company, Verizon, Taco Bell, Real Madrid, Monster.com, Telefonica, Medtronic, Sarah Silverman, Marlee Matlin, Cheech & Chong, Rampage Jackson, and MTV's Pauly D, will introduce and demonstrate its proprietary MEDL Brain technology to the media and to investors in two events on Wednesday, September 5, 2012 at its corporate headquarters.
According to Forrester Research, "Mobile is the most transformational technology since the Internet." With more than one million apps available today, a new challenge has emerged for mobile users and developers: discoverability.
MEDL has created a solution to this challenge that is transforming mobile communications for celebrities, major brands and fellow developers. Its patent-pending MEDL Brain technology is a recommendation engine that provides mobile users with statistically significant and intelligent app recommendations, based on the user's "mobile lifestyle." It helps users find personally matched apps that they weren't even looking for - and helps developers drive downloads of previously undiscovered applications.
In addition to introducing this groundbreaking technology, the Company's co-founder and chief executive officer, Andrew Maltin, will share his perspective on the multifaceted, rapidly expanding app economy, its effects on mobile users and the Company's strategy to capitalize on these trends.
Details of the event are as follows:
| Date: | Wednesday, September 5, 2012 | |||
| Time: | 11:00 a.m. Pacific time (Press Only) | |||
| Time: | 1:30 p.m. Pacific time (Open to Investors) | |||
| Location: | 18475 Bandilier Circle | |||
| Fountain Valley, CA 92708 | ||||
Space is limited; registration is required. To RSVP, call Jon Cunningham at 1-800-REDCHIP (1-800-733-2447), ext. 107.
Mr. Maltin stated, "This event will be a great opportunity to learn about the evolution of mobile apps, where the industry is heading, and the challenges and opportunities present. You'll also get a chance to see firsthand how we've solved the discoverability challenge facing consumers and developers."
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the Company to grow the overall library of technology greatly extending the potential reach of the MEDL Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visitwww.medlmobile.com.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
Forward-Looking Statements
Certain statements contained herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
This press release does not constitute an offer to sell, or the solicitation of an offer to buy, any securities.