MTG broadens availability of Viaplay service

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment broadcasting group, today announced that it has made further
improvements to its leading online pay-TV service Viaplay. The Group has
extended Viaplay’s availability by making the service available on the Sony
PlayStation®3 gaming console. Viaplay has also launched a new ‘Download-to-go’
service, which will make its content available to download for a period of 30
days on devices with the Apple iOS operating system.
All PS3™ users in Sweden, Denmark, Norway and Finland will now have access to
Viaplay´s rental and pay-per-view service through their consoles. Viaplay’s
complete subscription video-on-demand (SVOD) offering from a large number of
local and international content providers will be made available to console
users with a PlayStation®Plus subscription.

Viaplay is already available on a wide range of internet connected devices
including personal computers, smartphones, tablets, Smart or connected TVs from
Samsung, LG, Philips and Panasonic, as well as the Viaplay OTT box in Sweden,
using a single Viaplay account. The Viaplay service was launched in the Nordic
region in March 2011 and has rapidly established itself as the market leading
provider of online pay-TV content.

Viaplay is also launching a ‘Download-to-go service’, which enables Viaplay
users to download and access content offline on their iPhone or iPad for up to
30 days after the initial download. The service is an important step in
Viaplay´s ambition to offer entertainment on an anytime and anywhere basis, The
majority of Viaplay’s subscription video on demand content can now be accessed
on a temporary download basis by Viaplay subscribers in the Nordic region.

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “Viaplay is the
next step in our pay-TV strategy and enables us to extend the reach and
availability of our market leading pay-TV content offering. MTG’s goal has
always been to provide our viewers with as much choice as possible, and to offer
them the very best entertainment both at home and on the move. We are constantly
developing our pay-TV services, making them better and more exciting by adding
content, launching new channels and services, and expanding our customer base,
in order to ensure that we will continue to be the home of entertainment into
the future.”

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For further information, please visit www.mtg.se or contact:

Jørgen Madsen Lindemann, President & Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se
Modern Times Group (MTG) is an international entertainment broadcasting group
with operations that span four continents and include free-TV, pay-TV, radio and
content production businesses. MTG’s Viasat Broadcasting operates free-TV and
pay-TV channels, which are available on Viasat’s own satellite platforms and
third party networks, and also distributes TV content over the internet. MTG is
also the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK
13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX
Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08:00 CET on 12
October 2012.