CINCINNATI, OH--(Marketwire - Oct 15, 2012) -  OnTrak Software, the only provider of Web-based software to help beverage wholesalers and suppliers track, measure and manage all point-of-sale (POS) marketing campaigns and materials, today announced the release of PermaTrak 2.0, the company's second generation of the uniquely paperless, Web-based software platform that enables beverage distributors to securely manage and control permanent POS inventory.

PermaTrak provides central inventory control and asset management for permanent POS signs, displays and marketing materials, including neon, plastic and metal signs, coolers, tap handles, racks and displays. The system allows you to manage your entire permanent POS investment and streamline inventory efficiencies through high levels of information availability. This includes detailed reporting on costs, competitiveness, and sales performance, as well as the use of bar coding, which makes it simple to track every item.

PermaTrak 2.0 further enhances its inventory loss prevention, tracking and cost control capabilities, offering added functionality that beverage wholesalers and suppliers have requested:

• Assignment of permanent POS inventory to sales groups -- Prevents the over-ordering by an individual or group
• Allocation of permanent POS to multiple warehouse locations -- Balances distribution between multiple physical locations
• Designation and tracking of rack and bin locations within a warehouse -- Manages and controls by physical storage location and quantity
• A detailed report writer to query the order history lifecycle for such data as item arrival, customer request, placement, return for repair, etc.
• iPad support for sales order requests and warehouse activities

"With PermaTrak 2.0's newest features, wholesalers and suppliers can manage their permanent POS inventories with the same accuracy that they manage their beverage inventories," said Denis Clark, executive vice president at OnTrak Software. "In our industry, this type of detailed functionality for permanent POS management has never before been available. OnTrak Software prides itself on listening to its customers and offering the most innovative, efficient solutions."

For information on PermaTrak 2.0, visit www.ontraksoftware.com/permanent-pos-software-permatrak-20.

About OnTrak Software
OnTrak Software develops POS Marketing Management solutions for beer, wine and spirits wholesalers and suppliers. Visit www.ontraksoftware.com.

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