Exercise of options in Unibet Group plc

In the exercise window ending on 15 June 2013, under the rules of Unibet Group
plc Executive Option Scheme, 11,158 share options were exercised.

Of these options, 6,856 options were exercised by Unibet’s CEO Henrik Tjärnström
by issuing 6,856 ordinary shares with a par value of GBP 0.005, and in
connection with this exercise, Unibet has received GBP 87,208.32 which has, in
full, been taken to equity.

The remaining 4,302 options were exercised using SDRs from Unibet’s Share buy
back programme initiated in 2007 and 2011. In connection with this exercise,
Unibet has received GBP 62,959.22 which has, in full, been taken to equity.

Following this exercise, the total amount of shares outstanding in Unibet Group
plc is 28,283,122 ordinary shares with a par value of GBP 0.005. Of the total
outstanding shares, 325,850 from the Share buy back programme initiated in 2007
and 2011 continue to be held by Unibet.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Nordic Exchange in Stockholm. Unibet is one of the largest listed gambling
operators in the European market and provides services in 27 languages through
www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be,
www.unibet.com.au , www.maria.com and www.mariacasino.dk. Unibet also offers
Sportsbook B2B services through Kambi Sports Solutions, www.kambi.com.

Today, Unibet has 7.3 million customers in over 100 countries. Unibet is a
member of the EGBA, European Gaming and Betting Association, ESSA, the European
Sports Security Association and is audited and certified by eCOGRA in relation
to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com