Appointment of the Nomination Committee

In accordance with the decision at the Annual General Meeting on April 24th,
2012 Pricer’s Chairman of the Board Markus Gerdien has contacted the company’s
largest shareholders during September to form a Nomination Committee.
Subsequently, the shareholders agreeing to participate in the work of the
Nomination Committee each nominated a representative.
The shareholders and representatives comprising the Nomination Committee, in
addition to the Chairman of the Board Markus Gerdien, are:

  · Salvatore Grimaldi, SAGRI Development AB (also appointed chairman of the
Committee)
  · Frank Larsson, Handelsbanken fonder AB
  · Lars Ingvarsson, Sifonen AB
  · John Örtengren, Aktiespararna (The Swedish Shareholders’ Association)

As of September 30, 2013, these shareholders combined represented close to 20
percent of the votes in Pricer AB.
The Nomination Committee will form a proposal comprising among other matters
Board of Directors, Chairman of the Board, fees to the Directors and auditors.
The Annual General Meeting is planned for April 2014.
Shareholders wishing to submit proposals to Pricer’s Nomination Committee can
contact the Committee by e-mail at ir@pricer.com or by letter to: Pricer AB,
Attention: Valberedningen, Box 215, S-101 24 Stockholm, Sweden.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 15:30 hrs CET on
Wednesday, October 9th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB
(publ)
       Website: www.pricer.com
Västra Järnvägsgatan
7                                                                     Telephone:
+46 8 505 582 00
SE-111 64
Stockholm
  Corporate Identity number: 556427-7993
Sweden