Betsson AB’s operating subsidiary is today launching one of the Nordic market's
first mobile applications for real money gambling developed in Apple's
programming language (called "Native" app). Native apps have not previously been
available in a real money gambling environment due to the policy of Apple and
others. This has now changed for companies with licenses for the markets they
operate in and Betsson.com is one of the first gaming sites to take advantage of
this opportunity. The newly developed app includes mobile Sportsbook and Casino
and provides a much better user experience. Additionally, the app opens up new
marketing opportunities for Betsson.com through the use of push technology and
other features that are built in to the mobile system. Initially the app is
launched for Betsson.com and will coexist with the existing mobile solution for
the web, which was launched in June this year. The app is available in App Store
for iPhone and will soon be available for Android. Native apps for more brands
within the Betsson group will be launched shortly.
"The new app enables our operating subsidiary to regain the leading position
within mobile development. We see that gambling via smartphones is growing
rapidly and we are confident that Native apps are the form that the customers
will choose in the future. Therefore, our subsidiary puts a lot of effort into
this kind of development," says Magnus Silfverberg, CEO Betsson AB.
Betsson expects that the new app will help to increase the percentage of mobile
revenues already during 2013.
For further information, please contact:
Magnus Silfverberg, CEO and President Betsson AB (publ), phone: +46 (0)8 506 403
00 or magnus.silfverberg@betssonab.com.
Betsson AB’s Core Business consists of owning and administering shareholdings in
companies which, themselves or through partners, offer gaming to the end users
via the internet. Betsson AB owns Betsson Malta which operates gaming to the end
users either through their own websites or through partnerships. Betsson Malta
offers Poker, Casino, Sportsbook, Scratch Cards, Bingo and Games. The
customers come primarily from the Scandinavian countries and other parts of
Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List, (BETS).
