Electrolux Capital Markets Day 2013

Electrolux today at its capital markets day presents a status update on the
Group’s strategy, focusing on actions to drive profitable growth and further
improve operational excellence. President and CEO Keith McLoughlin and members
of senior management will hold presentations, including an in-depth view of the
operations in North America.
The core strategy of Electrolux is based on four pillars: profitable growth,
innovation, operational excellence and people and leadership. The presentations
will showcase how the strategy creates sustainable economic value, through a
continuous flow of consumer-focused product innovations and through adapting the
Group’s manufacturing footprint and cost structure.

The program includes an overview of the current business environment and
expectations for next year. Total market demand is still anticipated to be
slightly positive in the fourth quarter. Market demand in 2014 is also expected
to be slightly positive, with growth in North America and Asia Pacific partly
offset by a flat market in Europe and a slowdown in Brazil from the high levels
seen in 2013. Other factors affecting Electrolux in 2014 include a slightly
positive price/mix development, with a negative price trend in Europe mitigated
by a positive product mix. Cost savings will be approximately 1 billion SEK for
the full year. Investments in R&D and marketing will be slightly higher than in
2013, mainly as a result of marketing costs related to product launches in Asia
and higher global R&D spending. The impact on earnings from raw material costs
is estimated to be roughly flat.

In addition to Keith McLoughlin, presentations will be held by Tomas Eliasson,
Chief Financial Officer, Jan Brockmann, Chief Technology Officer, Jonas
Samuelson, Head of Major Appliances Europe, Middle East and Africa, and Frank
Wagner, SVP Global Manufacturing Operations. The afternoon is dedicated to
presentations by Jack Truong, Head of Major Appliances North America, and
members of the sector’s management team.
For further information, contact Electrolux Press Hotline, +46 8 657 65 07.

Electrolux discloses the information provided herein pursuant to the Securities
Market Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 10.00 CET on November 13, 2013.
Electrolux is a global leader in household appliances and appliances for
professional use, selling more than 50 million products to customers in more
than 150 markets every year. The company makes thoughtfully designed, innovative
solutions based on extensive consumer research, meeting the desires of today's
consumers and professionals. Electrolux products include refrigerators,
dishwashers, washing machines, cookers, air conditioners and small appliances
such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG,
Zanussi and Frigidaire. In 2012 Electrolux had sales of SEK 110 billion and
about 61,000 employees. For more information go to http://group.electrolux.com/