Exercise of options in Unibet Group plc

In the exercise window ending on 15 November 2013, under the rules of Unibet
Group plc Executive Option Scheme, 79,018 share options were exercised using
SDRs from Unibet’s Share buy back programme initiated in 2007 and 2011. In
connection with this exercise, Unibet has received GBP 1,032,765, which has, in
full, been taken to equity.

Following this exercise 246,832 SDRs from the Share buy back programme initiated
in 2007 and 2011 continue to be held by Unibet. The total amount of shares
outstanding in Unibet Group plc is 28,283,122 ordinary shares with a par value
of GBP 0.005.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Stockholm. Unibet is one of the largest privately-owned gambling operators
in the European market and provides services in 27 languages through
www.unibet.com, www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be,
www.unibet.ee, www.unibet.com.au, www.maria.com, www.mariacasino.ee and
www.mariacasino.dk. Unibet also offers Sportsbook B2B services through Kambi
Sports Solutions, www.kambi.com. Today, Unibet has 8.2 million customers in over
100 countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is audited and
certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com