Pricer Installs its 100 Millionth Electronic Shelf Label

17 December, 2013: Pricer, the retail industry’s leading provider of Electronic
Shelf Label (ESL) solutions today announced it would be installing its 100
millionth ESL. Pricer will be marking this unique event by offering a “golden”
ESL to the E. Leclerc store in La Colle sur Loup, France.

With 100 million labels installed, Pricer has cemented its position as the
market leader in the electronic shelf labels industry. In its competitive set,
Pricer is the only company to have achieved this exceptional figure.

The La Colle sur Loup store is renewing its experience with the Pricer ESL
solution, and is now moving from segment to Pricer’s latest graphic labels, the
SmartTAG HD.

Thierry Mailfert, Store Director at E. Leclerc La Colle sur Loup, said:
“Pricer’s ESL solution has proven to be a huge asset to our business. With their
graphic SmartTAG labels, we are both improving our in-store customer experience
and our store operations. We chose to partner with Pricer because they offer the
most complete solution on the market, and it therefore comes as no surprise to
me that they have achieved this landmark.”

Niclas Qvist, Head of Marketing and Partnership Management at Pricer, commented
on the news: “This is an important milestone for Pricer and the ESL industry,
with 100 million labels installed in 9 500 stores in more than 50 countries of
the six continents, we have the largest installed base in the world. Over 20
years of experience in retail and continuous innovation have been key to our
leadership.”

For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00
Niclas Qvist, Head of Marketing and Partner Management: +33 161 08 40 20


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 3:30 hrs pm CET on
Tuesday, December 17th, 2013.


Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com