ICA starts border trade with Norway

Border trade with Norway has developed favourably over the past 20 years and
today accounts for approximately six per cent of total grocery retail in Sweden.
ICA Sweden is now launching a cross border trade initiative and will open its
first border trade store in Riksgränsen in September 2014.
“We believe strongly in this market. The establishment in Riksgränsen marks the
start of a comprehensive venture where the plan is to open ICA stores in several
locations along the Norwegian border before 2020,” says Jan Oldebring,
Establishment Director, ICA Sverige AB.

Today, ICA Sweden has a contract with a property owner in Riksgränsen and has
acquired land in Nordby. ICA is looking at some ten locations along the
Norwegian border which are of interest for possible new stores. Store sizes will
vary depending on the needs of the local market. In Riksgränsen, ICA plans a
relatively small store with anticipated annual sales of approximately SEK 70
million.
All border trade stores will be operated by local retailers and carry a range
adapted to the local market.

“The Norwegian customers’ purchasing habits differ to some extent from the
Swedish and it is important to tailor the product range to meet their needs. Our
Swedish model with local retailers and a locally adapted assortment will be
highly suitable here,” says Oldebring.

For further information, please contact
ICA Gruppen press office, tel. +46 702 53 66 60

ICA Gruppen discloses the information provided herein pursuant to the Securities
Market Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 10.00 CET on Wednesday, 15 January 2014.
ICA Gruppen AB (publ) is one of the Nordic region’s leading retail companies,
with around 2,400 of its own and retailer-owned stores in Sweden, Norway,
Estonia, Latvia and Lithuania. The Group includes the retail companies ICA
Sweden, ICA Norway and Rimi Baltic, ICA Real Estate, which owns and manages
properties and ICA Bank, which offers financial services to Swedish customers.
The Group also includes the wholly owned portfolio companies Forma Publishing
Group and inkClub and partly owned portfolio companies Cervera, Hemtex and Kjell
& Company. For more information see www.icagruppen.se