RAPALA VMC CORPORATION CANCELS 468 449 TREASURY SHARES

Rapala VMC Corporation
Stock Exchange Release
April 10, 2014 at 4:30 p.m.

RAPALA VMC CORPORATION CANCELS 468 449 TREASURY SHARES

Rapala VMC Corporation's Board of Directors has decided to cancel 468 449
treasury shares. After the cancellation company has 465 407 treasury shares,
which represent 1.2 per cent of the total number of shares. The cancellation
does not have an effect on the share capital. A separate stock exchange release
will be issued once the cancellation is valid after it has been registered with
the Trade Register.

Once the cancellation has been registered, the number of Rapala VMC
Corporation's shares is 39 000 000.

RAPALA VMC CORPORATION

Jorma Kasslin
Chief Executive Officer

For further information, please contact:
Olli Aho, Company Counsel, tel. +358 9 7562 540

Distribution: NASDAQ OMX Helsinki and Main Media

Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global  market leader in fishing lures,  treble hooks and fishing related knives
and  tools.  The  Group  also  has  a  strong  global  position in other fishing
categories  and it is  one of the  leading distributors of  outdoor, hunting and
winter  sport  products  in  the  Nordic  countries.  The  Group has the largest
distribution  network  in  the  industry.  The main manufacturing facilities are
located  in Finland, France,  Estonia, Russia, China,  Indonesia and the UK. The
Group  brand portfolio includes  the leading brand  in the industry, Rapala, and
other  global brands like VMC, Sufix,  Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite  Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 287 million in 2013, employs some 2 500 people in 39 countries.
Rapala  VMC Corporation's share is listed and  traded on the NASDAQ OMX Helsinki
stock exchange since 1998.

[HUG#1775992]