More than 8 out of 10 smartphone users have had their battery run out at an inconvenient moment

84 percent of all those who use a smartphone or tablet have had their battery
run out at a time when they didn’t have access to a wall socket. Almost one in
four state that this happens to them very often or quite often. This comes out
of a survey commissioned by myFC, the Swedish company behind the fuel cell
powered charger myFC PowerTrekk.
According to the survey, the proportion of Swedish consumers who use a
smartphone and/or a tablet on a regular basis is 91%1(77% US1.1).

The results also show that many find their mobile battery runs out in
environments where they don’t have access to a wall socket or electrical outlet.
Around a quarter2 of the consumers in the survey stated that they often have
this problem, with around another 30%2saying that it occurs now and then. The
problem of a mobile/tablet running out of power is greatest among people under
the age of 35.

myFC also asked about the need for a portable charger that doesn’t require
access to a power socket, such as a solar charger or fuel cell charger. The
results show that more people feel the need for such a device than currently
have a problem with their mobile running out of power. According to the survey,
8 out of 10 people see a need for this type of product3. At the same time, only
a small proportion state that they currently own a portable charger of any kind.
This indicates that there is considerable market potential for this product
category.

The results of the survey were very similar among Swedish and American
consumers. The American market, however, proved to be more developed than the
Swedish market when it came to already using mobile charging solutions.

“The survey shows that the charging problem is in fact more widespread than we
previously thought. We can also see that the charging problem is felt most
strongly among younger people, where the demand for high-performance devices and
rapid data transfer is, and probably always will be, at its greatest. This
creates a need for minimum ‘plug time’ plus mobile charging away from fixed
power sources.

“It is forecast that over 6 billion smartphones and tablets will be sold between
2013 and 2015. Since only a small proportion of consumers currently have a
portable charger, we see enormous sales potential in a charger that generates
its own electricity.

“myFC’s task is now even clearer – to develop the right charging product, at the
right price and with the right type of fuel to resolve the future battery
problems of these users,”
says Björn Westerholm, CEO of myFC.

Footnotes: See references to graphs from YouGov below

The survey was conducted by market research company YouGov. Between 18 July and
3 August 2014, a total of 1,515 (Sweden) and 1,597 (US) CAWI interviews were
conducted with men and women aged 18–64 who are users of smartphones and/or
tablets.

For reference material on the facts in the text, see the graphs from YouGov
below.
For additional extracts from the survey, please contact: My Ernevi, Marketing
Executive, my.ernevi@myfc.se

For further information, please contact:

Björn Westerholm, CEO: +46 (0)706 56 20 07, bjorn.westerholm@myfc.se
Om myFC
myFC är ett svenskt innovationsföretag som utvecklar energilösningar med
bränslecellsteknologi. Företagets första produkt myFC PowerTrekk är en
hybridladdare för små elektriska apparater som drivs på vatten. myFC grundades
2005 och har huvudkontor i Stockholm. Bolaget noterades i maj 2014 på Nasdaq OMX
First North. Bolagets Certified Advisor är Remium Nordic AB. För mer
information, besök www.myfc.se