Press release Stockholm February 20, 2015
Brighter selects Veryday as its industrial design partner for the next
generation of Brighter One.
Following the aborted launch of Brighter One, Brighter has engaged Veryday, a
world leading industrial design firm founded in Sweden, for the development of
the next generation of Brighter One.
Veryday is one of the world's leading and most awarded design firms which has
helped companies all over the globe to grow through innovative product and
service design. Among the customers we find successful companies like e.g.
NovoNordisk, Samsung, Microsoft, GE Healthcare, Roche, IKEA, Spotify and
BabyBjörn. In 2014 Veryday was - as the first Swedish company ever - awarded the
honorary award of Red Dot Design Team of the Year.
- We are pleased to have found a strong partner in Veryday, which can help us
develop solutions of the highest quality. In particular, Veryday has in-depth
competence and experience in the area of user driven innovation processes by
which the users' needs, drivers and reality are in focus. Veryday also holds
specific expertize in user interface in the field of diabetes care devices",
says Brighter's CEO Truls Sjöstedt.
Brighter will, in cooperation with Veryday, select the technology partner for
the engineering work in the development project.
- The common goal of the cooperation between Brighter and Veryday is to improve
the life of patients with a chronic condition. We perceive the challenge to
create an intuitively superior system that makes the daily lives of diabetics
easier while also streamlining and improving monitoring and transparency in the
health care system. As experts in Connected Health this cooperation is right on
the spot for us, says Marcus Heneen, Industrial Designer and Partner at Veryday.
About Brighter AB (publ)
By means of its intellectual property Brighter develops innovations for people
who live with a medical condition. We develop the tools that improve the
situation and every day lives of individuals. Half of Sweden's 4.6 million
households will be "connected" for home care or through mobile units within five
years. Brighter's objective is to simplify, streamline and strengthen the
relationship between patients and healthcare professionals through the
development of innovations in the area of digital health - a market that already
today - 2015 - is valued at 160 Billion US dollars on a global basis.
The Company's shares are listed on NASDAQOMX First North/BRIG.
Visit our website and subscribe to press releases: www.brighter.se
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Certified Adviser
Brighter's Certified Adviser on Nasdaq OMX First North is Remium Nordic AB, Per
Grundström +46 (0)8 - 454 32 29, CorporateFinance@remium.com, www.remium.com.
For further information, please contact:
Henrik Norström, COO Truls Sjöstedt, VD
Telephone: +46 733 40 30 45 Telephone : +46 709 73 46 00
Email: henrik.norstrom@brighter.se Email: truls.sjostedt@brighter.se
[HUG#1896179]
Brighter AB : Selects Veryday as its industrial design partner for the next generation of Brighter One.
| Quelle: Brighter AB