Dublin, Oct. 14, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/5qxlq5/global_rum_market) has announced the addition of the "Global Rum Market 2015-2019" report to their offering.
The growing cocktail culture among the youth is an emerging trend in the market. Youths like to experiment with different combinations of alcoholic drinks. They also like mixing rum with different juices to make it tasty and healthy. Rum has become a popular ingredient in many cocktails due to its strong taste. The Hurricane is a poplar cocktail that contains dark rum, passion fruit, orange juice, lime juice, and grenadine. The Pina Colada is another popular cocktail that contains light rum, pineapple juice, coconut cream, and heavy cream. The Anejo Highball is a made of aged rum, curacao, lime, and ginger beer.
According to the report, premium brands are expected to grow during the forecast period. Consumers consider premium rum brands as luxury products. Matusalem, Patron Spirits, Pusser's, and Ron Edmundo Dantes are some popular vendors selling premium-quality brands. The consumption of premium brands is high among wealthy middle-aged consumers.
Further, the report states that a major challenge faced by vendors in the market is the increased demand for non-alcoholic beverages, which includes soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks.
The global rum market can be segmented into two categories: non-premium rum and premium rum.
Key Vendors
- Bacardi
- Diageo
- Pernod Ricard
- Tanduay
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Global Overview
07. Market Landscape
08. Market Segmentation by Product
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
19. Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/5qxlq5/global_rum_market