Today, StrongPoint AS has signed an agreement for the delivery, installation and service of Pricer's electronic shelf labels to BUNNPRIS stores in Norway. The intention is that all BUNNPRIS stores will be equipped with ESL technology - which suggests a total value of approximately MNOK 100.
Prices technology enables to replace all paper-based price labels on retailers' shelves with electronic labels, via an IR-based wireless infrastructure. These small computer screens / labels, with different sizes depending on information needs, automatically retrieves price and product information from the same database that is used when the goods are scanned at checkout.
"We are very proud that also BUNNPRIS has chosen to cooperate with StrongPoint and Pricer when they now will invest in electronic shelf labels. Our overall goal is to meet the expectations and to ensure that the project becomes successful. Successful for us means that BUNNPRIS will be satisfied with the solution, and the merchants increase their productivity and competitiveness," says Jorgen Waaler, CEO StrongPoint ASA.
About StrongPoint:
StrongPoint's mission: Driving Retailers' productivity by providing innovative integrated technology solutions.
StrongPoint's vision: Becoming a recognized global provider of Retail Technology Solutions.
StrongPoint, which has 570 employees, is organized into three business areas; Retail Solutions, Cash Security and Label Solutions. StrongPoint has the ticker "STRONG" on Oslo Stock Exchange. StrongPoint has its headquarter at Rælingen. For more information, visit www.strongpoint.com
This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.