Pihlajalinna Plc Press Release 15 December 2016 at 15.00
Pihlajalinna Plc: Pauli Waroma to become Head of Marketing at Pihlajalinna
Pauli Waroma, a founding partner of marketing agency Sherpa, is Pihlajalinna's new Head of Marketing. Waroma will start his work on 1 March 2017. He will be responsible for the group's marketing efforts and the development of its brands and customer experience.
"Marketing is crucial for a modern healthcare company. This is a great leap forward for Pihlajalinna's marketing. Pauli, the new Head of Marketing, is the most essential part of this puzzle," states Aarne Aktan, CEO at Pihlajalinna Group.
"I know Pauli from before and I was glad to see him accept this new challenge. I welcome him heartily to our group."
According to Waroma, the job of Pihlajalinna's Marketing Director is not something he could turn down. His primary goal is to participate in ensuring social welfare and healthcare in Finland a future that we can be proud of.
"I firmly believe that the private and public sectors can achieve more if they collaborate well. The current structures are too rigid, and too many have to suffer from poor or slow customer service, even though the developments in science and research would allow much better service," Waroma says.
"As the Head of Marketing, my job is to tell true stories with a positive angle. As a member of the extended management team, my job is to ensure that stories like this are created. I trust that as the CEO, Aarne wants to build Pihlajalinna into a company where the Finnish customer is the winner. The direction established by Pihlajalinna founder Mikko Wirén and Dextra's former CEO Leena Niemistö is the right one."
Waroma has a BBA degree in Economics. He was the CEO of Sherpa until November this year, when he became the company's Chairman of the Board. He remains the Chairman of the Board and a partner of Sherpa. Waroma is a member of the Management Group of the Finland Promotion Board and a Member of the Board of Directors at Helsinki Art Museum (HAM).
Pihlajalinna Plc
For further information, please contact:
Aarne Aktan, CEO, +358 40 342 4440
Pauli Waroma, Head of Marketing starting 1 March 2017, +358 400 933 935
Siri Markula, Head of Communications and IR, +358 40 743 2177, siri.markula@pihlajalinna.fi
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Pihlajalinna in brief
Pihlajalinna is one of the leading private social and healthcare services providers in Finland. The Company provides social and healthcare services for households, companies, insurance companies and public sector entities in private clinics, health centres, dental clinics and hospitals around Finland. Pihlajalinna provides general practitioner and specialised care services, including emergency and on-call services, a wide range of surgical services, occupational healthcare and dental care services, in private clinics and hospitals operating under the Dextra brand. Under the Pihlajalinna brand the Company, in cooperation with the public sector, offers social and healthcare service provision models to public sector entities with the aim of providing high quality services for public pay healthcare customers.
Attachments:A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4cea2872-b705-4875-85c8-af73e5292688