Kroger's 2025 Digital Strategy Revealed: How Kroger is Reinventing Retail Through Innovation

The report offers an in-depth look at how Kroger is transforming into a tech-enabled retail powerhouse. With over 2,700 stores across the U.S., Kroger’s digital strategy spans AI, robotics, cloud computing, and autonomous delivery. The report explores partnerships with companies such as Google Cloud, Ocado, Nvidia, Gatik, Cooler Screens, and Drone Express, detailing how each supports Kroger’s goals in smart fulfillment, customer personalization, supply chain optimization, and seamless omnichannel experiences. It also covers tech investments, innovation labs, and ICT budgeting, offering a roadmap to how Kroger stays competitive in a rapidly evolving retail landscape.


Dublin, March 27, 2025 (GLOBE NEWSWIRE) -- The "Enterprise Tech Ecosystem Series: The Kroger Co. - 2025" company profile has been added to ResearchAndMarkets.com's offering.

The report provides insights into The Kroger Co's tech activities, including its digital transformation strategies, its innovation programs, its technology initiatives, investments and acquisitions.

The Kroger Co. (Kroger) is a popular retailer in the US operating thousands of supermarkets, multi-department stores and fulfillment centers. As of February 3, 2024, the company operated 2,722 supermarkets under numerous local banner names across the US. Of the 2,722 supermarkets, 2,257 had pharmacy outlets and 1,655 had fuel centers.

Kroger operates its supermarkets under one of the following formats: multi-department stores, combination food and drug stores (combo stores), price impact warehouses, and marketplace stores. Baker's, City Market, Dillons, Food4Less, Foods Co., Fred Meyer, Pay Less Super Markets, and Smith's are some of Kroger's retail store brands.

The report provides information and insights into Kroger's tech activities, including:

  • Insights of its digital transformation strategies and innovation programs.
  • Overview of technology initiatives covering partnerships, product launches, investments, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

  • Gain insights into Kroger's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches, partnerships, investments, and acquisitions.

Key Topics Covered:

  • Overview
  • Digital Transformation Strategy
  • Accelerators, Incubators, and Other Innovation Programs
  • Technology Focus
  • Technology Initiatives
  • Investments
  • Acquisitions
  • Partnerships, Investments and Acquisitions Map
  • ICT Budget and Contracts
  • Key Executives

Company Coverage Includes:

  • Google Cloud
  • Nuro
  • Nvidia's
  • Intelligence Node
  • Egen
  • Dynatrace
  • Microsoft
  • Core BTS
  • Ocado
  • Gatik
  • IBM
  • Cooler Screens
  • Drone Express
  • JourneyFoods.

For more information about this company profile visit https://www.researchandmarkets.com/r/6hn1ma

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