Siili challenges Finnish companies to respond to the shift in consumer behaviour
Siili Solutions Plc Press release 15 December 2025 at 11:00 EET
ChatGPT’s new shopping capability is speeding up the mainstream use of AI. ChatGPT, Google’s AI Mode and Snapchat’s My AI are already influencing how people in Finland choose holiday gifts, plan vacations or organize their everyday life. And often people don’t even notice that they are utilizing AI in these activities.
According to Siili Solutions, this shift in consumer behaviour presents a historic opportunity for Finnish organisations to build safe, responsible and experience-enhancing AI solutions, rather than leaving everyday consumer guidance solely in the hands of global tech giants.
Trusted and safe AI companions as a future competitive advantage
We have entered a world where customer retention and purchasing decisions happen through conversations with AI companions. For every Finnish organization, this has become a critical competitiveness question. An AI companion built on trusted sources and tailored to individual needs will guide consumers toward better decisions; from drafting a holiday card message to supporting personal wellbeing, healthy family nutrition, household energy usage or planning a trip.
As a pioneer in AI-assisted software development, Siili has witnessed first-hand the acceleration of digital development and the rise of AI agents. The threshold for building new services has lowered significantly; Siili's internal analysis shows that AI-assisted development can make solution delivery up to twice as fast.
“Artificial intelligence is not just a technological leap. It is an opportunity to create a completely new business. By using it we can win in the market and accelerate growth. We are now entering the era of the Companion Economy, where customer behavior and decisions are increasingly shaped by artificial intelligence. This is one of the biggest changes in consumer behavior since the breakthrough of digitalization and understanding it is a key factor for success in the future,” says Petri Lattu, Siili’s Principal Consultant.
Siili launches a campaign to spark awareness of AI’s potential in Finland
Siili Solutions will be among the first B2B advertisers to utilise the new Stockmann LED screens in central Helsinki, operated by Rex Media. The brand campaign, launching on 15 December 2025, starts by highlighting AI’s current role in holiday shopping behaviour and continues in January with sector-specific perspectives on AI’s potential.
AI has already become a natural part of everyday consumer life. Siili’s campaign aims to prompt organisations to recognise that AI is already shaping consumer expectations, and when deployed responsibly, AI can become a trusted daily helper. Now is the time to activate AI companions to drive future growth and competitive advantage.
Further information:
Petri Lattu, Principal Consultant
Phone: +358 (0)40 481 0140, email: petri.lattu@siili.com
Sari Ylinen, Head of Brand & Marketing
Phone: +358 (0)44 218 9751, email: sari.ylinen@siili.com
Distribution:
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www.siili.com/en
Siili Solutions in brief:
Siili Solutions Plc is a forerunner in AI-powered digital development. Siili is the go-to partner for clients seeking growth, efficiency and competitive advantage through digital transformation. Our main markets are Finland, the Netherlands, the United Kingdom, and Germany. Siili Solutions Plc’s shares are listed on the Nasdaq Helsinki Stock Exchange. Siili has grown profitably since its founding in 2005. www.siili.com/en
