Mobility-as-a-Service (MaaS) Market Report 2025-2035: Growth Driven by Innovative Service Models and Regional Diversification

The MaaS market offers opportunities through policy-led transport integration, easing data access and payment systems, mainly in the UK and EU. Despite challenges such as labor, regulatory variability, and US tariffs affecting cost structures, there's room for growth, driven by innovative service models and regional diversification.


Dublin, Jan. 05, 2026 (GLOBE NEWSWIRE) -- The "Mobility-as-a-Service (MaaS) Market Report 2025-2035" report has been added to ResearchAndMarkets.com's offering.

Market value will surpass US$7.68 billion in 2025 with strong revenue growth projected through 2035

This report will prove invaluable to leading firms striving for new revenue pockets if they wish to better understand the industry and its underlying dynamics. It will be useful for companies that would like to expand into different industries or to expand their existing operations in a new region.

Policy-Led Integration of Public Transport Data, Ticketing, and Payments

Across regions, public policy is creating the connective tissue MaaS needs to scale-namely open data, interoperable ticketing, and account-based payments. In the UK, the Department for Transport's Bus Open Data initiative and related datasets have been updated through 2024 to standardize routes, stops and, increasingly, fares-critical inputs for MaaS trip planning and pricing engines. These moves reduce integration friction for third-party platforms and encourage multimodal bundles that include buses, rail and micro-mobility in a single UX. London's pioneering open-loop, contactless system-licensed by TfL to other cities-continues to be cited as a blueprint for cashless, capping-enabled MaaS payments at scale.

In the EU, the proposed Multimodal Digital Mobility Services (MDMS) regulation aims to force better access to distribution and ticketing channels across modes, addressing long-standing data hoarding. Industry groups have sharpened their positions in 2025 as the Commission works the file, arguing for fair access rules that let independent MaaS platforms aggregate schedules, fares and inventory across operators. If passed with teeth, MDMS would normalize APIs and reduce today's 'one-city, one-off' integrations, accelerating pan-EU MaaS products.

Labor and Regulatory Uncertainty in the Platform Economy

The cost base for ride-hail-the 'spine' of many MaaS itineraries-remains sensitive to shifting labor rules. In 2024-2025, the EU progressed a Platform Work Directive to clarify when app-based workers should be classified as employees, with ministers ultimately approving a compromise that keeps status decisions fragmented by country and places the burden of proof on companies. This patchwork creates planning risk for MaaS providers operating across borders, as wage floors, benefits, and algorithmic management rules may differ city-to-city for the same product.

National court rulings add noise. In 2025, courts in Belgium and France issued high-profile decisions on Uber driver status, underscoring that the same business model can face divergent legal outcomes across jurisdictions. For MaaS aggregators relying on ride-hail SLAs, that variability translates into pricing uncertainty and partner availability risk, which complicates packaged fares and reliability guarantees in multimodal bundles.

What would be the Impact of US Trade Tariffs on the Global Mobility-as-a-Service (MaaS) Market?

U.S. tariff waves are reshaping the cost stack and sourcing playbook for MaaS operators, especially those running e-bikes, e-scooters, mopeds and compact EV fleets. The 2024 Section 301 updates hiked rates on Chinese EVs to 100% and raised tariffs on lithium-ion EV batteries and battery parts, pushing U.S. fleet acquisition costs higher and elongating payback periods for shared micromobility and ride-hail pilots that depend on low upfront vehicle prices and cheap packs.

Operators are responding by re-sourcing to non-China assembly hubs, negotiating deeper OEM financing, and sweating assets longer-yet spares, battery modules, BMS boards and IoT telematics still face tariff drag because many subcomponents trace to China. Category-specific shocks add fuel: e-bike tariff exclusions that lapsed or were narrowed and subsequent increases have lifted landed costs for bike-share fleets, while the policy habit of short-term 'exclusion extensions' injects planning uncertainty into 6-12-month procurement cycles. Add the October 2025 tariff move on imported medium/heavy trucks-relevant to urban logistics and shuttle operators using imported chassis-and you get a U.S. market where subscription prices trend up, utilization thresholds to break even rise, and platform launches get staged more cautiously across cities.

Key Questions Answered

  • How is the mobility-as-a-service (MaaS) market evolving?
  • What is driving and restraining the mobility-as-a-service (MaaS) market?
  • How will each mobility-as-a-service (MaaS) submarket segment grow over the forecast period and how much revenue will these submarkets account for in 2035?
  • How will the market shares for each mobility-as-a-service (MaaS) submarket develop from 2025 to 2035?
  • What will be the main driver for the overall market from 2025 to 2035?
  • Will leading mobility-as-a-service (MaaS) markets broadly follow the macroeconomic dynamics, or will individual national markets outperform others?
  • How will the market shares of the national markets change by 2035 and which geographical region will lead the market in 2035?
  • Who are the leading players and what are their prospects over the forecast period?
  • What are the mobility-as-a-service (MaaS) projects for these leading companies?
  • How will the industry evolve during the period between 2025 and 2035? What are the implications of mobility-as-a-service (MaaS) projects taking place now and over the next 10 years?
  • Is there a greater need for product commercialisation to further scale the mobility-as-a-service (MaaS) market?
  • Where is the mobility-as-a-service (MaaS) market heading and how can you ensure you are at the forefront of the market?
  • What are the best investment options for new product and service lines?
  • What are the key prospects for moving companies into a new growth path and C-suite?

Leading Companies Profiled

  • Beijing Didi Chuxing Technology Co., Ltd.
  • Bird Rides, Inc.
  • BlaBlaCar
  • Bolt Technology(Taxify)
  • Curb Mobility
  • Free2Move (Stellantis)
  • Grab Holdings Inc.
  • GT (UK) GETTAXI LIMITED
  • Lyft Inc.
  • Neutron Holdings, Inc.
  • Ola Cabs
  • Uber Technologies Inc.
  • Via Transportation
  • Zipcar (Avis Budget Group)
  • Zity & Mobilize Share.

Segments Covered in the Report

By Business Model

  • Pay-as-You-Go (PAYG)
  • Subscription-Based

By Platform Type

  • Web-Based Mobility
  • Integrated Mobility
  • App-Based Mobility

By End-User

  • Individual Consumers
  • Business/Corporate Users
  • Government & Public Sector Employees
  • Tourists & Short-Term Travelers

By Vehicle Type

  • Passenger Cars
  • Two-Wheelers
  • Buses & Coaches
  • Light Commercial Vehicles (LCVs)
  • Other Vehicles

By Service Type

  • Ride-Hailing
  • Car Sharing
  • Bike Sharing & Micro-Mobility
  • Bus & Shuttle Services
  • Rail & Metro Integration
  • Peer-to-Peer Vehicle Sharing

In addition to the revenue predictions for the overall world market and segments, you will also find revenue forecasts for five regional and 25 leading national markets:

North America

  • U.S.
  • Canada

Europe

  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia Pacific

  • Japan
  • China
  • India
  • Australia
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

MEA

  • GCC
  • South Africa
  • Rest of MEA

For more information about this report visit https://www.researchandmarkets.com/r/b4glp0

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