KEY POINTS
- Powered by NVIDIA RTX Spark™: ASUS introduces ProArt P16 & P14 Laptops and GR1X Mini PC, the world’s first Windows PC built for personal agents, with up to 128GB of unified memory.
- Built for AI-powered creators and developers: RTX Spark enables up to 120B-parameter LLM, 90GB+ 3D scenes rendering, and 4K AI video generation.
- ASUS ProArt for agentic AI: Exclusive AI applications, local capabilities and optimized workflows support personal AI agents across creative tasks.
- Extending AI PCs Across Lifestyle and Business: Zenbook 14 blends premium portability with intelligent AI, while ExpertBook Ultra delivers advanced AI performance and enterprise-grade security.
TORONTO, Sept. 02, 2026 (GLOBE NEWSWIRE) -- ASUS today announced the new ProArt P16 & P14 laptops and the compact ProArt GR1X mini PC, powered by NVIDIA RTX Spark, showcasing real-world AI-powered creative workflows and agent-assisted solutions.
2026 ASUS IFA Showroom is a dedicated showcase in Berlin, bringing together the latest ProArt AI hardware and design innovations ahead of the official IFA exhibition. Held from September 2–5 at ABION Spreebogen Waterside Hotel, for invited media and partners, the showroom marks ASUS’ first global media showcase focused on AI agents and real-world AI workflows running directly on ProArt PCs, highlighting how agentic AI can transform creative workflows from creation to production.
NVIDIA RTX Spark redefines personal computing, combining personal agents, advanced content creation and high-performance gaming in ASUS’ new ProArt platforms, engineered from the ground up for the next wave of Windows PC experiences. Designed for creators, AI developers and gamers, RTX Spark brings NVIDIA’s full-stack AI platform and comprehensive suite of RTX technologies to slim laptops and compact, small, ultra-efficient desktops.
A focused ASUS IFA showcase
The standalone showroom gives invited media and partners a focused setting to explore the latest ASUS ProArt products, experience hands-on demonstrations and engage with product experts before IFA officially begins. The experience is organized across seven interactive zones and keynote sessions, guiding visitors from hardware and design innovations to immersive agentic AI workflows for creators and developers. A dedicated media photo area will also showcase the latest ProArt products.
Unlocking the Next Era of AI PCs
ProArt AI PCs powered by NVIDIA RTX Spark
The ProArt P16, P14 and GR1X powered by NVIDIA RTX Spark, bring high-performance AI computing to slim creator laptops and compact desktop form factors. The RTX Spark superchip features an NVIDIA Blackwell RTX GPU with 6,144 cores, an NVIDIA Grace CPU with up to 20 cores, and fifth-generation Tensor Cores with FP4 precision, connected via the NVIDIA NVLink-C2C chip-to-chip interconnect.
With up to 1 petaflop of AI performance and up to 128GB of high-bandwidth unified memory, RTX Spark is designed to handle demanding local AI workloads while maintaining power efficiency. This enables creators and developers to explore advanced AI applications directly on their PCs, without relying exclusively on cloud-based processing — delivering three key advantages that make personal AI worth owning.
First, owning local AI performance turns variable, pay-per-use cloud costs into steady, controllable capacity — creators can run and retry AI agents without token limits, reserving the cloud only for burst or frontier-scale tasks. Second, RTX Spark makes protecting data privacy easier, by keeping prompts, files and creative assets to stay on devices, while local models continue serving workflows even offline. Third, local AI unlocks true customization — letting users match models to specific tasks, adapt behavior through prompts or fine-tuning, and curate their own trusted skills and tools, turning a general-purpose model into a creative personal workbench.
ASUS creative ecosystem for agentic AI workflows
RTX Spark fundamentally changes what creators and developers can achieve with a new AI computing platform. Backed by the CUDA ecosystem, it supports a rapidly expanding range of creator applications, AI models and development tools that can run locally with RTX acceleration — creating a highly capable environment for generative AI, model development and AI workflow building.
Combined with up to 128GB unified memory, RTX Spark also removes one of the biggest limitations of conventional PCs: memory capacity. Larger AI models, higher-resolution generation and more complex workflows can now run locally, opening a new class of possibilities for creators and AI developers. ASUS extends this platform advantage through three layers of its own ecosystem:
Local GenAI, built into ProArt: ASUS preloads exclusive ProArt applications that bring local AI directly into the creative workflow. MuseTree integrates two of the best local image models FLUX and WAN for token-free local generative creation, while StoryCube brings AI-powered scene recognition, media organization and intelligent asset management to Windows.
The best of local and cloud creation: ProArt combines local RTX-powered AI with leading cloud creative services, including Adobe Creative Cloud bundles, giving creators the flexibility to move between local and cloud workflows depending on performance, privacy and creative needs. On eligible ASUS laptops, an exclusive Google AI bundle further enhances hybrid AI creative experiences.
Building the agentic workflow ecosystem: At IFA, ASUS is taking the next step toward agentic creation by bringing industry-validated workflows to ASUS applications and ComfyUI, a leading open-source generative AI workflow platform, editing and asset management including through the interaction between ASUS-exclusive Zenni Claw and MuseTree, rather than operating as isolated tools. The goal is to establish ProArt as a leading platform for next-generation AI workflows — and help define how agentic creative workflows are built on PCs.
ProArt P16 & P14 — The first ProArt laptops powered by RTX Spark
Integrated design enables the thinnest and lightest ProArt laptop ever
Built on RTX Spark’s highly integrated architecture, the new ProArt P16 and P14 deliver powerful AI and creative performance in exceptionally thin and lightweight designs crafted with CNC manufacturing processes. At just 12.9 mm and 1.77 kg, ProArt P16 is the thinnest 16-inch RTX Spark laptop and the thinnest 16-inch ProArt ever, being 13% thinner and 16% lighter than the previous generation. Complementing their portable design are high-capacity batteries — 99Wh for P16 and 90Wh for P14 — designed for extended creative workflows on the go. ProArt P14 weighs just 1.48kg and is 13.9mm thin, making it the lightest ProArt laptop ever, while its 90Wh battery provides all-day power for mobile creators. Together, these laptops bring RTX Spark performance and mobility to creators who work anywhere.
ASUS Lumina Pro OLED display technology
The laptops feature ASUS Lumina Pro OLED displays with Delta E < 1 color accuracy, delivering highly precise visuals for professional creators. The ProArt P16 supports up to 4K 120Hz VRR visuals with NVIDIA G-SYNC®, while the ProArt P14 offers up to 3K resolution for sharp and fluid creative experiences. With brightness up to 1,600 nits and anti-reflection coating technology, the displays provide crisp clarity across professional editing, rendering, and AI-assisted workflows building and development.
Thoughtful design for the AI era
Designed around real creator workflows, the new ProArt laptops combine refined industrial design with thoughtful everyday interactions. Nano Black and Neo White offer two distinctive ProArt expressions, while a comprehensive I/O selection keeps essential connectivity readily available without relying on dongles. A precision haptic touchpad adds realistic, responsive feedback to every interaction, bringing a more intuitive and tactile experience to the ultrathin design.
ProArt GR1X Mini PC series: Create Without Limits. Your AI Agent, Always On.
The ProArt GR1X mini PC brings NVIDIA RTX Spark performance to a compact Agentic AI computer built for creators who need always-on AI computing. In its palm-sized form factor, it empowers demanding AI workflows, 3D rendering, content creation, and local AI development without compromising performance.
Measuring just 150 × 150 × 51mm, ProArt GR1X combines workstation-class capability with advanced thermal engineering designed for sustained 24/7 operation. Its precision-engineered dual-fan cooling system features 218 fan blades, up to 1.6x greater thermal coverage, and seven-level fan control to deliver powerful performance while keeping acoustics remarkably quiet.
Finished in timeless Nano Black or the all-new Neo White, ProArt GR1X extends the signature ProArt design language to the desktop, while 10GbE wired networking, WiFi 7, and Bluetooth 5.4 deliver fast, seamless connectivity — plus support for up to four 4K displays.
ASUS Zenbook 14
The ASUS Zenbook 14 blends elegant portability with powerful AI-enhanced performance, making it the ideal everyday essential. Zenbook 14 features a lightweight all-metal design with a durable Ceraluminum™ lid offered in three nature-inspired colors: Komodo Coral, Arctic Blue and Zabriskie Beige. Combined with Snapdragon® X, Intel® Core™ Ultra Series 3, or AMD Ryzen™ AI 300 Series processors and a vivid OLED display, Zenbook 14 delivers personalized performance, immersive visuals and all-day productivity in a sleek, travel-friendly package. Designed to keep pace with dynamic lifestyles, Zenbook 14 combines long battery life, comprehensive connectivity and intelligent AI experiences to streamline work and collaboration. With its premium craftsmanship and versatile performance, it empowers users to stay productive, creative and connected wherever they go.
ASUS ExpertBook Ultra
ASUS ExpertBook Ultra embodies quiet sophistication in a refined, minimalist design created for modern professionals. Starting at just 0.99 kg, its CNC-engineered magnesium-aluminum chassis with 9H-hardness Nano Ceramic technology delivers exceptional durability in an ultralight form factor. Powered by up to an Intel® Core™ Ultra X9 Series 3 processor with Intel® Arc™ Pro graphics and Intel vPro®, and supported by ASUS ExpertCool Pro technology with up to 50 W TDP, ExpertBook Ultra provides advanced AI capabilities, seamless multitasking and responsive business performance.
The 14-inch 3K tandem OLED touchscreen delivers up to 1,400 nits HDR brightness, vivid color accuracy and outstanding clarity, while Corning® Gorilla® Glass Victus® with Corning Gorilla Matte enhances durability and reduces reflections for greater viewing comfort. A six-speaker Dolby Atmos® audio system enhances presentations and entertainment, while the 70 Wh battery provides up to 26 hours of battery life. To ensure business continuity, ASUS ExpertGuardian delivers enterprise-grade protection with PQC and NIST SP 800-193-compliant firmware security.
Experience ASUS AI PCs at IFA 2026
At IFA 2026, invited media and guests can experience the latest ASUS AI PCs firsthand at the ASUS IFA Media Showroom, moving beyond static product demonstrations to explore AI-powered creation, agentic workflows, professional productivity and everyday AI experiences in action. From the RTX Spark-powered ProArt P16, P14 and GR1X to the latest ExpertBook and Zenbook devices, ASUS is showcasing how AI computing can be integrated into diverse workflows — helping creators create, professionals work smarter and everyday users experience more intelligent, seamless computing.
NOTES TO EDITORS
ASUS IFA Media Showroom: https://www.asus.com/event/ifa/
ProArt P16 (H7607): https://www.asus.com/ca-en/laptops/for-creators/proart/proart-p16-h7607/
ProArt P14 (H7407): https://www.asus.com/ca-en/laptops/for-creators/proart/proart-p14-h7407/
ProArt GR1X Mini PC: https://www.asus.com/ca-en/displays-desktops/mini-pcs/proart-mini-pc-series/proart-gr1x-mini-pc/
ASUS Zenbook 14 (UX3480): https://www.asus.com/ca-en/laptops/for-home/zenbook/asus-zenbook-14-ux3480-qualcomm/
ASUS ExpertBook Ultra: https://www.asus.com/ca-en/laptops/for-work/expertbook/asus-expertbook-ultra/
ASUS ProArt: https://www.asus.com/ca-en/proart/
ASUS StoryCube: https://www.asus.com/ca-en/proart/software-solutions/storycube/
ASUS MuseTree: https://www.asus.com/proart/software-solutions/musetree/
ASUS Zenni Claw: https://www.asus.com/ca-en/content/asus-zenni-claw/
ASUS Google AI Offer: https://www.asus.com/ca-en/content/asus-googleai/
ASUS AI PCs: https://www.asus.com/ca-en/content/asus-ai-pc/
ASUS Business: https://www.asus.com/ca-en/business/
ASUS Homepage: https://www.asus.com/ca-en/
ASUS Pressroom: http://press.asus.com
ASUS Canada Facebook: https://www.facebook.com/asuscanada/
ASUS Canada Instagram: https://www.instagram.com/asus_ca
ASUS Canada YouTube: https://ca.asus.click/youtube
ASUS Global X (Twitter): https://www.x.com/asus
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d37dda88-6ce3-4ea4-bdaa-049983273ee9
