New York, Sept. 02, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing, today announced it has achieved Elite Partner status with Snowflake, the AI Data Cloud company, the highest partner distinction awarded by the company.
This milestone places Optimove among a select and distinguished group of trusted global partners. Each has demonstrated the exceptional technical expertise required to serve the world's most complex, data-intensive enterprise clients, and deliver the speed, scale, and performance that these enterprises demand, powered by Snowflake's AI Data Cloud.
As a multi-tenant SaaS platform serving enterprise clients with highly variable data volumes and usage patterns, Optimove has developed and operationalized advanced Snowflake architectures, including dynamic warehouse tiering, fine-grained cost observability, and tenant-level resource optimization, that allow it to deliver consistent performance across clients ranging from fast-growing mid-market brands to some of the world's largest enterprises.
The Elite Tier designation reflects not just a technical achievement, but the strength of a partnership rooted in a shared mission to help the world’s leading brands turn data into more meaningful customer relationships. It also sets the foundation for deeper co-innovation, expanded go-to-market collaboration, and even more joint customer success.
"Optimove has been really focused on bringing the power of the modern data stack to marketers, and the work they've done together with Snowflake reflects that,” said Dan Waters, VP for EMEA Partners & Alliances at Snowflake. “Achieving Elite Tier recognizes the depth of Optimove’s engineering, their commitment to their customers, and the strength of our joint offering. As we continue to invest in data and AI for marketers, partners like Optimove make it easy for enterprises to innovate faster and get more value from data."
Pini Yakuel, CEO of Optimove commented, “Achieving Elite Tier status with Snowflake is a testament to our team and its depth of engineering and data expertise built over 14 years serving enterprise brands. Our platform processes multi-billion rows of customer data for our clients daily, doing so reliably, efficiently, and at scale, to meet the uncompromising standards this designation recognizes. This honor reinforces to our clients that the infrastructure powering their marketing is always performing at the highest level."
Optimove platform's deep integration with Snowflake powers real-time customer intelligence and AI-driven personalization. Optimove’s Positionless Marketing Platform frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
About Optimove
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
For two years running, Optimove has been positioned as a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels.
Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
All are powered by Optimove AI, the marketing AI suite that brings AI everywhere marketers work. Inside the platform through Native AI agents for decisioning, analysis, and creation, outside it to external AI tools like Claude and ChatGPT through the Optimove MCP, and into custom-built applications on top of the platform through Optimove Custom Apps. Optimove has embedded AI in its platform since 2012, paving the way for Positionless Marketing.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information go to optimove.com or resquest a demo.
