AthenaHQ State of AI Search 2026: 84% of AI Answers Don't Cite the Brand's Own Site

Graphic showing 84% of AI answers do not cite the brand's own site, illustrated with a grid of 100 dots where 16 are filled.

New research from AthenaHQ finds AI answers cite a brand's own domain just 16% of the time. The average brand is mentioned in 16.3% of AI answers, while category leaders capture 56.5%. Based on millions of AI-generated responses.

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AthenaHQ

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