As the product homogeneity in the auto market intensifies, building long-term brand competitiveness beyond vehicle manufacturing has emerged as a major industry-wide challenge. At Auto China 2026, JETOUR unveiled its "Travel+" strategy, delivering a distinctive solution: transitioning from product-centric thinking to positioning vehicles as connectors of life experiences. This shift empowers JETOUR to transcend conventional competition, evolving from carmaking to curating travel lifestyles.
As the product homogeneity in the auto market intensifies, building long-term brand competitiveness beyond vehicle manufacturing has emerged as a major industry-wide challenge. At Auto China 2026, JETOUR unveiled its "Travel+" strategy, delivering a distinctive solution: transitioning from product-centric thinking to positioning vehicles as connectors of life experiences. This shift empowers JETOUR to transcend conventional competition, evolving from carmaking to curating travel lifestyles.