Most of the B2B buying journey is now self-directed and AI-mediated. Gartner finds ~67% of buyers prefer a rep-free experience and Forrester finds generative AI is the top research source. The graphic shows how AI engines assemble the shortlist and how NEWMEDIA.COM uses RankOS™ to move brands from cited to recommended.
Most of the B2B buying journey is now self-directed and AI-mediated. Gartner finds ~67% of buyers prefer a rep-free experience and Forrester finds generative AI is the top research source. The graphic shows how AI engines assemble the shortlist and how NEWMEDIA.COM uses RankOS™ to move brands from cited to recommended.