HITN MEDIA announces Vida y Salud, a new 24/7 Spanish-language linear television network focused on preventive health, nutrition, physical activity and healthy lifestyles. It will debut on HITN-Go and VidaySalud.com, then launch weeks later in Puerto Rico on WIPR’s channel 6.3, reaching a potential 1.3 million households, with more U.S. affiliates to follow. The brand will add digital health tools, including a personal health portal and live specialist consultations, and plans to offer telehealth services. Founded by Dr. Aliza Lifshitz, Vida y Salud has been managed by HITN MEDIA since 2018, which acquired it in 2026.
HITN MEDIA announces Vida y Salud, a new 24/7 Spanish-language linear television network focused on preventive health, nutrition, physical activity and healthy lifestyles. It will debut on HITN-Go and VidaySalud.com, then launch weeks later in Puerto Rico on WIPR’s channel 6.3, reaching a potential 1.3 million households, with more U.S. affiliates to follow. The brand will add digital health tools, including a personal health portal and live specialist consultations, and plans to offer telehealth services. Founded by Dr. Aliza Lifshitz, Vida y Salud has been managed by HITN MEDIA since 2018, which acquired it in 2026.