This season, Modelo, the Official Beer Sponsor of the CFP, is celebrating those fans with "It's Not Just Game Day. It's Tradition." – a new marketing campaign recognizing the fans who make college football feel like more than just a game.
This season, Modelo, the Official Beer Sponsor of the CFP, is celebrating those fans with "It's Not Just Game Day. It's Tradition." – a new marketing campaign recognizing the fans who make college football feel like more than just a game.