PhotoLoft.com to Appear at Equities Conference in New York, June 3-4


CAMPBELL, Calif., June 1, 1999 (PRIMEZONE) -- PhotoLoft.com (OTC BB: LOFT), an Internet digital imaging company, will be presenting its corporate strategy at the Equities Magazine's 48th Anniversary Corporate Conference being held June 3-4 in New York City. The Company invites media members, analysts, portfolio managers, bankers, market makers, and the investment community to meet PhotoLoft.com's management and discuss the outlook for the Company's growth plans and pioneering approach to electronic commerce and digital imaging photography.

The Equities Conference is sponsored by award winning Equities Magazine, a monthly periodical focusing on emerging growth companies. Equities Magazine publishes management interviews, insightful descriptions and important financial events of selected small cap growth companies. The New York Conference begins Thursday June 3rd with a cocktail party to be held at 7:00 p.m. at the Morgan Williams restaurant, located at One Exchange Plaza, and continues all day Friday June 4th at the Manhattan Seaport Suites Hotel, located at 129 Front Street (near Wall Street). PhotoLoft.com's CEO Jack Marshall will make six corporate presentations, beginning at 9:00 a.m., throughout the day, including lunch at 12:45 in the Company's suite.

Robert J. Flaherty, Publisher of Equities Magazine, said, "We are delighted to welcome PhotoLoft.com to our Spring Corporate Conference, and we look forward to PhotoLoft.com demonstrating its Internet photography utilizing its unique, affordable, proprietary digital process to leading members of the financial community."

Investment research boutique WallStreet Research began covering PhotoLoft.com with a Buy recommendation May 17th. WallStreet Research has conducted fundamental and technical research on PhotoLoft.com and the report's findings are being distributed to clients of WallStreet Research, including several thousand stockbrokers, portfolio managers and institutional investors. The report is also available to PhotoLoft.com's stockholders and the public through the IPO Monitor website at www.ipomonitor.com/wsr and the WallStreet Research website at www.wallst-research.com. Readers are advised to view the complete text of the research report in order to get more complete disclosure on the contents of the report.

PhotoLoft.com offers users viewing technology that allows them to zoom in on images and to examine even the most minute details of a photo. In addition, users can pan the image to enjoy the full panorama. These advanced viewing features make PhotoLoft.com particularly popular with potential bidders using on-line auction sites.

PhotoLoft.com also offers users state-of -the-art printing capabilities that allows them to print images to the highest resolution of their printers. This means users can get photo-finish quality prints in standard photo sizes ranging from 8"x10" to wallet size directly from their browser with no special plug ins or additions.

PhotoLoft.com pioneered photo sharing on the Web and has forged some important partnerships with industry leaders such as Hewlett Packard (NYSE: HWP), Casio, Epson, and The Walt Disney Company (NYSE: DIS).

Headquartered in the Silicon Valley, PhotoLoft.com is the premier digital imaging and photography web site, offering fast, fun and easy posting, viewing and printing of images. PhotoLoft.com is a rapidly growing photographic imaging community on the Internet, allowing members to automatically invite others to view their albums via e-mail; gives users the opportunity to comment on other images; and offers a privacy option with use of a password. Additionally, PhotoLoft.com is taking advantage of the success of E-commerce, offering a wide array of gift items and imprinted consumables with the PhotoLoft.com image of the user's choice. In addition, the company expects to offer merchandise associated with the digital imaging and printing process. For additional inquiries please visit the Company's website at www.photoloft.com

Statements in this release that are not strictly historical are ``forward-looking statements'' and subject to risk and uncertainty. Factors that effect actual events or results materially include, but are not limited to: (i) the Company's ability to obtain subsequent financing to further its current and future business strategies; (ii) the Company's ability to attract and retain key technical employees; (iii) the Company's success against competitive products and services and (iv) the effects of business, economic, and market conditions, and factors that influence the supply/demand for the Company's publicly traded common stock generally. The risk factors and other information contained in the Company's audited financial statements and other public disclosure documents should be considered in evaluating the company's prospects and future financial performance.

The information presented in this release is not to be construed as an offer to sell, nor a solicitation of an offer to purchase, any securities referred to herein or otherwise. The information contained in this release is considered reliable, although it has been obtained from the company featured herein, and other sources, in each case without independent verification. Such information includes certain forward-looking statements issued by the company, which is not an indicator of actual performance. By accepting and reading this report, the reader hereby acknowledges that neither WallStreet Research, nor any other affiliate thereof (including without limitation, Alan Stone & Company, to which the company featured herein has paid a consulting fee in conjunction with the preparation and distribution of this report) makes any representation, either express or implied, as to the accuracy, completeness, fitness for a particular purpose or future results, of any statement contained herein. Neither WallStreet Research, nor any of its officers, agents or affiliates, accepts any liability whatsoever for any statements made herein, including without limitation any liability for direct, consequential or special damages of any kind or nature.


            

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