FocusWireless.com Announces Major Initiatives

Company Positioning to Become Premier B2B e-Commerce Service Provider to the Wireless Industry


DALLAS, April 6, 2000 (PRIMEZONE) -- Focus Affiliates, Inc. (dba FocusWireless.com) (Nasdaq:FONE) and Wireless Assets, Inc. have entered into an agreement under which Focus will support the growth of Wireless Assets' eCommerce wireless products and service fulfillment channels.

Wireless Assets serves more than 100 eRetailers and other "brick and mortar" wireless dealers throughout the United States. The company aggregates their eCommerce order flow, back-office and distribution process, as well as providing activations. Under this arrangement, FocusWireless.com will manage inventory and facilitate delivery of products offered through Wireless Assets' turnkey eBusiness solutions for the wireless communications industry.

"This agreement enhances Wireless Assets' highly scalable and cost-effective back-end product delivery capability throughout the company's domestic distribution footprint," said David Thorne, COO for Wireless Assets. "Platform integration and operational logistics are expected to be complete by the end of second quarter this year, at which time we plan to roll out our expanded product fulfillment program."

"E-retailers are one of the fastest growing channels in the wireless industry," said Michael S. Hedge, president and chief executive officer for FocusWireless.com. "Our alliance enables Wireless Assets to concentrate on its strengths, while FocusWireless.com closes the loop by fulfilling customer orders. We expect our Web-enabled B2B capabilities to integrate seamlessly with Wireless Assets' operations."

Wireless Assets, Inc. is a leading provider of turnkey B2B order processing, fulfillment and activation services to wireless telecom networks covering more than 300 U.S. markets. The company maintains agreements with both conventional wireless product merchants, as well as with a large number of top eBusiness clients, for which the company provides complete order processing and fulfillment solutions.

Focus Wireless, traditionally a wholesale distributor of wireless products, is transitioning to become a leading developer of B2B e-fulfillment solutions for the wireless telecommunications industry. The Company strategy is to provide comprehensive, Internet-enabled solutions to wireless manufacturers, network operators, and other service providers throughout the United States. These services include end-to-end transaction management and facilitation services, such as product procurement, inventory risk management, handset programming, kitting and returns management. The Company is primarily focused on two fast-emerging telecom distribution channels -- mobile virtual network operators (MVNOs) and wireless eRetailers, which offer bundled communications products and services, Web-enabled messaging devices and related services.

Going forward, Focus Wireless.com plans to generate its revenues primarily by providing fee-based services to new wireless telecom distribution channels, offering Web-based solutions that are designed to accelerate the growth of these new emerging companies. For more information on the Company, please visit its web site at www.focuswireless.com.

Statements included within this press release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. Investors are cautioned that this press release contains certain such forward-looking statements that involve substantial risks and uncertainties. When used, the words "anticipate," "believe," "estimate," "expect" and similar expressions as they relate to the Company or its management are intended to identify such forward-looking statements. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward looking statements. Risks include the need to raise additional capital to continue operations, potential delays in developing Internet e-commerce solutions, potential lack of customer acceptance of this new order processing method, unanticipated costs to develop and maintain the Company's technology systems, and the Company's ability to transition to a fee-based service model. Further management discussion of risks and uncertainties can be found in the Company's quarterly filings with the Securities and Exchange Commission and other periodic filings.


            

Contact Data