NEW YORK, April 24, 2000 (PRIMEZONE) -- iParty.com, a division of iParty Corp. (AMEX:IPT), and a premier destination for party goods and party planning, today announced the launch of their first nationwide offline catalog.
The catalog is scheduled to arrive in households the week of April 24, 2000, with several seasonal catalogs to follow. The 32-page four-color catalog will feature over 700 supplies from the iParty.com Web site - prices range from $0.74 for a package of birthday candles to $49.99 for a Disco Ball Kit. Customers will have the ability to place catalog orders over the phone, through the mail and online.
Future catalogs are planned for key party-giving seasons, and will feature seasonal items, as well as general party-planning supplies. In addition, specialty catalogs will be developed for niche markets as marketing support for partnerships.
"By launching a full-color national catalog, iParty.com offers consumers who love throwing parties another channel to access the breadth and value of its online product offerings" said Sal Perisano, CEO of iParty Corp. headquartered in New York City, iParty.com, a division of iParty Corp.
(AMEX:IPT), is a premier online destination and offline national catalog for party givers that makes throwing a successful event both stress-free and fun. From party goods and costumes to an online party magazine and party tips, iParty.com offers consumers a sophisticated yet fun and easy-to-navigate resource with a definitive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and, of course, Halloween. With a seasoned management team that boasts over 20 years' combined experience in the party retail industry, iParty.com offers reliable, time-tested knowledge of trends to ensure comprehensive merchandise selections for every occasion.