New York, June 29, 2000 (PRIMEZONE) -- iParty.com, a premier destination for party goods and party planning and a division of iParty Corp.(AMEX:IPT), announced today a strategic partnership wherein iParty.com and Gymboree Play & Music Centers will cross-promote products and services via iParty.com's national offline catalog. Financial terms of the deal were not disclosed.
Beginning this summer, iParty.com will include a coupon in its catalog offering 25 percent off any retail product sold in participating Gymboree Play & Music Centers. In addition, iParty.com catalogs will be distributed in select Gymboree Play & Music Centers.
By cross-promoting with the recently launched iParty.com catalog, Gymboree provides parents with a leading party resource catalog that features party tips, planning ideas and more than 700 party supply items perfect for any occasion, from birthdays and pool parties to barbecues and wedding anniversaries.
"Gymboree Play & Music Centers are popular with moms and kids across the country because of their ability to create a fun-filled atmosphere for children and adults," said Sal Perisano, Chief Executive Officer of iParty Corp. "We are excited to partner with Gymboree, a company that is synonymous with the iParty.com mission of helping people create the ultimate party in a fun, exciting and stress-free manner."
Gymboree Play & Music President Bob Campbell said, "Birthday parties can be a real challenge for busy parents. At Gymboree Play & Music, our teachers facilitate the party, taking care of all the organizational details. iParty.com shares our goal of fun and simple party solutions for parents. We are pleased to partner with the premier source for party solutions and look forward to the new opportunities it will bring to both organizations."
Headquartered in New York City, iParty.com, a division of iParty Corp. (AMEX:IPT), is a premier online destination and offline national catalog for party givers that makes throwing a successful event both stress-free and fun. From party goods and costumes to an online party magazine and party tips, iParty.com offers consumers a sophisticated yet fun and easy-to-navigate resource with a definitive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and over 20 years' combined experience in the party retail industry, iParty.com offers reliable, time-tested knowledge of trends to ensure comprehensive merchandise selections for every occasion.
Gymboree Play & Music is the founder and worldwide leader in interactive parent-child play programs with 430 locations in 16 countries around the a complete line of children's fashion apparel, accessories and play products for sale in 600 Gymboree owned and managed retail stores in the United States, Canada, the United Kingdom and the Republic of Ireland and online at www.gymboree.com.
To find the Gymboree Play & Music Program nearest you visit the website at www.gymboree.com or call 1-800-520-PLAY.
Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by iParty.com) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the company and the success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of iParty Corp.