NEW YORK, August 1, 2000 (PRIMEZONE) -- iParty Corp. (AMEX:IPT), through its iParty.com website, a premier destination for party goods and party planning, today announced the launch of its affiliate program through LinkShare Corporation, an affiliate marketing provider for companies conducting business on the Web.
LinkShare's vast network of online customers provides iParty.com with the ability to establish e-commerce partnerships with other Internet businesses, that in turn offers iParty.com increased exposure. All participating sites, or "affiliates," earn commissions as a direct result of driving sales to iParty.com via a link located on the affiliate's site.
Sal Perisano, Chief Executive Officer of iParty, commented, "The introduction of our affiliate program is an important strategic initiative in our overall online marketing program. As we move closer to the Halloween season, which is our busiest time of the year, it is to our benefit to affiliate iParty.com with other leading sites. Furthermore, this initiative is a great opportunity for sites that have a core customer base similar to our own to enjoy a complimentary relationship, as we can offer each other's respective customers products and services that they require. We believe that LinkShare is dominant facilitator of affiliate programs in today's marketplace and we anticipate increased traffic, and ultimately new customers to our iParty.com site as a result of the exposure that LinkShare will afford our site."
About iParty Corp.
Headquartered in New York City, iParty Corp. (AMEX:IPT), through its iParty.com website, is a premier online destination and offline national catalog for party givers that makes throwing a successful event both stress-free and fun. From over 11,000 party supplies and costumes to an online party magazine and party related content, iParty.com offers consumers a sophisticated yet fun and easy-to-navigate resource with a definitive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and, of course, Halloween. iParty.com offers reliable, time-tested knowledge of party-perfect trends, superior customer service and distribution to ensure comprehensive merchandise selections for every occasion. Please visit our site at www.iparty.com.
Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by iParty.com) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the company and the success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of iParty Corp.