NEW YORK, September 5, 2000 (PRIMEZONE) -- iParty Corp. (AMEX:IPT), owners and operators of iParty.com, a premier destination for party goods and party planning, today announced the launch of iParty's premier catalog published in Spanish, marking the first time a multi-channel party supplier has reached out to the Hispanic community. The catalog will be initially distributed to approximately 50,000 members of the U.S. Hispanic community. In addition, the iParty website home page, customer service, and order form, can also be accessed in Spanish.
Sal Perisano, Chief Executive Officer of iParty Corp., stated, "According to industry experts, the U.S. Hispanic community will purchase over $1 billion of party supplies in this year alone and there are currently no party suppliers making an effort to reach out to this market through a catalog that is published in Spanish. It is our intention to become the dominant supplier of party supplies and services to the Hispanic community. In an attempt to better serve this market, we will expand our product portfolio both online and offline to include party supplies and party planning advice in Spanish on relevant events including Quinceaneras, First Communions, Weddings, Barbacoas, and other Hispanic-relevant events."
Mr. Perisano concluded, "Looking ahead, we plan to further penetrate the U.S. Hispanic market by introducing a Spanish site that is currently under development. This Spanish-based site will allow our Spanish-speaking customers to shop online, which will feature a wide selection of party supplies including our best sellers, and the ability to checkout purchases in Spanish. We are supporting this effort with a Spanish customer service team that can be contacted through a toll-free number or via email."
About iParty Corp.
Headquartered in New York City, iParty.com, owned and operated by iParty Corp. (AMEX:IPT), is a premier multi-channel party supply and party planning company that includes an online destination, offline national catalog and retail stores, that all make throwing a successful event both stress-free and fun. From over 11,000 party supplies and costumes to an online party magazine and party related content, iParty.com offers consumers a sophisticated yet fun and easy-to-use resource with a definitive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and, of course, Halloween. iParty.com offers reliable, time-tested knowledge of party-perfect trends, superior customer service and distribution to ensure convenient and comprehensive merchandise selections for every occasion. Please visit our site at www.iparty.com.
Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by iParty.com) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the company and the success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of iParty Corp.