Blyth, Inc. Aligns Senior Management Team With Strategic Vision

Richard T. Browning Appointed President, Candle Corporation Worldwide; Robert H. Barghaus Named New CFO


GREENWICH, Conn., March 15, 2001 (PRIMEZONE) -- Blyth, Inc. (NYSE:BTH) today announced that it has aligned its senior management team with its strategic vision for continued growth. This strategic vision, which was first articulated by Chairman of the Board and CEO, Robert B. Goergen, last Fall, includes two distinct market segments in which the Company currently competes: candles and home fragrance products and non-fragranced products. The alignment offers the opportunity for Blyth to leverage its core competencies of research and development, global sourcing and corporate marketing.

Management expects growth in the candles and home fragrance products portion of the business to be primarily organic, both domestically and internationally, with the possibility of selective acquisitions. The Company continues actively to pursue strategic acquisitions in four areas on the non-fragranced side of the business: paper-related and seasonal decorative products and Away-From-Home products such as portable heating fuel and tabletop illumination products, leveraging businesses in which the Company is already engaged. Two newer, but related areas, giftware and premium personal care products have been identified.

Mr. Goergen announced the following alignment of his senior management team which, with Frank Mineo, who continues as President, PartyLite Worldwide, is positioned to achieve Blyth's strategic vision.


 -- Richard T. Browning has been appointed to the newly-created
    position of President, Candle Corporation Worldwide, overseeing
    Blyth's worldwide wholesale/retail candles and home fragrance 
    businesses, including Candle Corporation of America, Endar Corp.
    and Fragrance Solutions in the United States, and the Colony 
    Group, the Gies Group and Wax Lyrical in Europe.  Mr. Browning 
    joined Blyth in 1997 as Vice President, Finance and was later 
    named Chief Financial Officer.  The appointment builds on Mr. 
    Browning's strong management background, which includes his 
    position as President and CEO of Lea & Perrins, a division of 
    Group Danone, the French-based consumer products company, as well
    as senior management positions at General Foods, Philip Morris and
    Kraft International;
 
 -- Bruce G. Crain, has been appointed to the newly-created position
    of President of Global Services, assuming responsibility for all
    Company-wide core competencies, including Research & Development,
    Global Sourcing, Corporate Marketing Initiatives, Internet 
    Strategy & E-Business Initiatives and global manufacturing for 
    PartyLite Gifts;
 
 -- Elwood L. LaForge, Jr., President of Blyth's World Affiliate
    Group, continues to have responsibility for the non-fragranced
    products businesses, including JMC Impact, the Away-From-Home
    business, and the Company's two international joint ventures 
    located in Brazil and Australia;
 
 -- Robert H. Barghaus, who recently joined Blyth as Vice President,
    Financial Planning, assumes the role of Chief Financial Officer.
    Mr. Barghaus comes to Blyth with over 20 years of consumer 
    products experience in a variety of senior management positions,
    including Executive Vice President of Finance and Strategic 
    Planning of Cahners Business Information, a division of Reed 
    Elsevier.  Prior to that he held the top financial position at 
    Labbatt USA and key positions at May Department Stores, American 
    Can Company and Arthur Anderson.  Mr. Barghaus, a CPA, holds his 
    BS from Rensselaer Polytechnic Institute and his MBA from Cornell
    University.

Blyth's home fragrance business today represents over $1 billion in net sales and is comprised of its U.S.-based subsidiaries PartyLite Gifts, Candle Corporation of America, Endar Corp. and Fragrance Solutions, and, in Europe, the Colony Group, the Gies Group and Wax Lyrical, its U.K.-based specialty retailer of candles and accessories. Products are sold in multiple channels of distribution, including direct to the consumer via a network of independent sales consultants, in the full range of wholesale and consumer retail channels, and internationally. Blyth's non-frangranced products today total approximately $130 million in net sales and include JMC Impact, which manufactures and markets paper-related products such as gift bags and tags, as well as seasonal décor, sold under the Jeanmarie(r) and Impact(r) brand names, and the Company's Away-From-Home businesses of portable heating fuels and tabletop illumination products, sold under the Sterno(r) and Handy Fuel(r) brand names. Net Sales for the twelve months ended January 31, 2001 totaled $1,197,197,000.

Commenting on the newly-aligned management team, Mr. Goergen said, "The organizational announcement made today is an important step towards ensuring the ability of our management team to execute its objectives and continue to grow our Company in the new Millennium using a focused approach. I believe that our team of proven leaders, along with the fresh perspective and strengths that Bob Barghaus brings as a financial veteran, is positioned effectively to achieve our strong sales and profit goals."

Blyth, Inc., headquartered in Greenwich, Conn., USA, designs, manufactures and markets an extensive line of candles and home fragrance products including scented candles, potpourri and environmental fragrance products and markets a broad range of related candle accessories. Its products are sold direct to the consumer under the PartyLite(r) brand, to retailers in the mid-tier and premium retail channels, under the Colonial Candle of Cape Cod(r), Kate's Original Recipe(tm) and Carolina Designs(r) brands, and in the mass retail channel under the Ambria(tm), Florasense(r) and FilterMate(r) brands. In Europe, its products are also sold under the Gies, Colony and Wax Lyrical brands. Blyth also markets a broad range of non-fragranced products, including decorative seasonal products for the consumer market, under the Jeanmarie(r) and Impact(r) brand names, and portable heating fuel and tabletop illumination products for the hotel, restaurant and catering trade, under the Sterno(r) and Handy Fuel(r) brand names.

Blyth, Inc. can be found on the Internet at www.blythinc.com.

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements which are other than statements of historical facts. Actual results could differ materially due to various factors, including the risk of a continuing weakness of the retail environment, the effects of our restructuring, the risk of maintaining the Company's growth rate, the Company's ability to respond to increased product demand, the risks (including foreign currency fluctuations) associated with international sales and foreign products, the risks of being able to recruit new independent sales consultants, dependence on key management personnel, competition in terms of price and new product introductions, and other factors described in this press release, in the Company's Quarterly Report on Form 10-Q for the quarter ended October 31, 2000 and in the Company's Annual Report on Form 10-K for the year ended January 31, 2000.



            

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