CHINO HILLS, Calif., July 30, 2001 (PRIMEZONE) -- After years of intensive development and market testing, Munchables announced that its commercial Snack Factory appliance will be ready for delivery early next year. Jon Tedesco, president of Munchables, Inc. said, "It's been six long years but we have completed all development on our futuristic system to produce fun snack foods that puff without frying in less than a minute. We learned from offering our consumer snack making system that a commercial version would be a perfect addition in theaters, arenas, bars, malls, schools, and many other places of entertainment." Tedesco continued, "It's like making popcorn but with much more variety."
Munchables marketing strategy for the commercial systems is to partner with exclusive area developers both for the U.S. and International territories. Dave Roekle of Food Service Concepts & Innovations (FSCI) stated, "I have never seen such a fun product with so many food service applications. We are interviewing area developers who have experience with multi-unit food concepts, co-branding, mall kiosks, schools, break room and self serve locations. We have already signed our first co-branding deal with a juice bar chain and need qualified area developers who know their respective territories to join our team. This is an exciting business opportunity that's ready to take off."
The market potential for Munchables products is enormous given that popcorn alone accounts for more than $1.5 billion dollars in sales annually in the $15 billion dollar snack industry. All trends are pointing to a higher percentage of snacks being consumed out of the home. The advantage of Munchables over popcorn, according to the company, is the wide variety of tastes, textures, colors and shapes that are possible -- all with no preservatives, less calories and low fat. Potato, corn, wheat, rice and even multi-grains are available. Licensed cartoon or movie characters, seasonal shapes like Christmas trees, pumpkins, hearts and even company logos will be available. Kids of all ages seem to enjoy the entertainment value of watching Munchables puff and eating them with dips or seasoned exactly the way they want, always fresh and hot.
There will also be many cross-promotional opportunities with the companies consumer-marketing program which is emphasizing a razor, razor/blade approach. The focus is on the on-going food sales once a Snack Factory appliance is in use. Co-branded food service venues can even become retail outlets for the consumer appliances and retail packaged foods that will create profitable repeat traffic.
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