DALLAS, Oct. 26, 2001 (PRIMEZONE) -- Fresh America, Corp. (Pink Sheets:FRES), a major North American fresh produce distribution company, announced today that it has concluded arrangements to implement a significant new, food safety technology initiative providing superior management of its cold chain. The initiative is in cooperation with FreshLoc Technologies, Inc., a provider of wireless sensory networks.
Mr. Darren L. Miles, Fresh America's Chief Executive Officer and President, said, "We are very excited about the impact of FreshLoc's technology on the quality of our customers' products. This will become the first national cold chain effort of its type in the produce industry."
Fresh America will deploy FreshLoc sensor systems in its seven warehouses and subsequently on board trucks and at customers' receiving facilities. "Fresh America has taken the initiative to effect quality control across the entire supply chain, giving customers the information to know their products are of the highest quality. This will eventually link distribution centers, fleet operations and customer receiving points across the country," added Mr. Miles. "This level of measurement and control is unprecedented in supply chain management and results in product quality that is seldom achieved by conventional monitoring and logging methods," said Mr. Doug Foster, President and Chief Operating Officer of FreshLoc.
FreshLoc (www.freshloc.com) provides a patented wireless monitoring and maintenance system to monitor mission-critical equipment for food safety and operational cost savings for food chain industries. The Dallas-based company deploys wireless sensor networks using the Internet for efficient delivery of information services including alerting, reporting and analysis via pager, phone, e-mail or handheld devices. FreshLoc extends across the entire cold chain, including mobile-fleet operations monitoring all environmental conditions including temperature, humidity and equipment operational integrity.
Fresh America is an integrated food distribution management company that operates facilities located in Dallas and Houston, Texas; Atlanta, Georgia; Wilkes-Barre and Scranton, Pennsylvania; Richmond, Indiana; Chicago, Illinois, and Norwalk, California.
Forward-looking Statements
This announcement may contain forward-looking statements that are subject to significant risks and uncertainties. Although Fresh America believes that the expectations reflected in its forward-looking statements are reasonable, Fresh America can give no assurance that such expectations or any of their forward-looking statements will prove to be correct, and future results may differ from those discussed in this press release. Important information regarding the factors that may affect Fresh America's future performance is included in the public reports that Fresh America files with the Securities and Exchange Commission. Fresh America disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future events, change in expectations, conditions or circumstances, or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The inclusion of any statement in this release does not constitute an admission by Fresh America or any other person that the events or circumstances described in such statement are material.