Cyber Com Consulting Group: New survey of Swedish Internet Bank Customers; Simplicity and Functionality -- More Important Than Price and Security


STOCKHOLM, Sweden, April 9, 2002 (PRIMEZONE) -- Internet banks' customers rank simplicity (27%) and functionality (23%) above availability (16%), security (16%), speed (13%), and price (5%). Most list simplicity as their top priority. These results are based on a spring survey of 19,200 customers of Sweden's eight Internet banks. Cyber Com implemented the survey between February 18 and March 4. Cyber Com will release a larger survey on the Swedish banks' internet-services for personal usage in May which will be based on these results.

The survey also shows that 71% of the customers carry out their bank dealings in the home; 28% at work, and just 1% on public computers.

Customers said that Internet-based account and payment services are the best and most important, and they claim that pension and consultation services were least developed and least important.

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